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Mar

2010

This Time It's Personal

"While enterprise software projects tend to be binary - they are either launched to become the default single solution or they fail during development and pre launch - the less structured and elective use world of collaboration technologies is arguably much harder to debut and get people to show up and use."

blogs.zdnet.com/collaboration

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enterprise2.0 socialsoftware adoption hospitals healthcare strategy regulation purpose

Lack of clear strategic intent, purpose and goals inevitably results in individuals continuing to interact and operate in their own best personal interests, to get things done in their most efficient way, and ignore any new solutions.
Lack of clarity or intent around usage patterns can result in ad hoc uptake of enterprise collaboration systems that typically peak and then wane, having briefly been fashionable.
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- Driving enduring usage requires clear understanding of structure, clearly communicated goals, demystification and training to succeed.