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"The new year is here and businesses everywhere are in the process of developing, refining or finalizing their strategies for 2012. That said, how many organizations are taking a close, in-depth look at their culture as a basis for driving strategy?"
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honest portrayal of how the fabric of human relationships (and the differences, nuances thereof) = culture.
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We may talk about eliminating hierarchy, but most organizations still have one. Frankly, it's very hard to mobilize limited resources and diverse skills without someone taking charge. That's why hierarchies have existed for thousands of years — from the days of the Pharaohs to the modern corporation.
Yet there's no doubt that hierarchies can be dysfunctional and make it difficult to get things done. As such, we blame them for slowing things down, lowering morale, and choking off innovation.
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We may talk about eliminating hierarchy, but most organizations still have one. Frankly, it's very hard to mobilize limited resources and diverse skills without someone taking charge. That's why hierarchies have existed for thousands of years — from the days of the Pharaohs to the modern corporation.
Yet there's no doubt that hierarchies can be dysfunctional and make it difficult to get things done. As such, we blame them for slowing things down, lowering morale, and choking off innovation
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Hierarchical Mirroring: This is the subtle notion that meaningful discussions only occur between people of equal rank across the organization, like a diplomatic negotiation.
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"Flatter organizations—those with fewer levels of management—encourage employees to take initiative without needing approval from multiple managers. “Instead of “shifting the responsibility” up the management ladder, flat structures empower employees to take charge, help make decisions and feel responsible for the company’s success,” said Dana Griffin, from Demand Media. In order for this model to succeed, flat structures requires a fully competent staff with likeminded interest in the success of the company."
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“Our challenge is how do we change the hierarchy so it isn’t one of the top three reasons people leave?” Being from the financial industry, a heavily regulated industry where risk departments often say ‘no,’ “You have young people coming in and saying I don’t really conform to that sort of style of organization,”
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"The Dawn of Emergent Collaboration” for MIT Sloan Management Review in 2006, and went on to expand on those ideas in our magazine and in the book Enterprise 2.0 (Harvard Business Publishing, 2009).
In a new Q&A with David Kiron, executive editor of Innovation Hubs at MIT SMR, McAfee looks back at the past six years and what he’s learned about the triggers that generate CEO interest in social networking, what he misread and why the idea of controlling information flows is becoming obsolete.
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In retrospect, I should have anticipated that we’d be hanging the “2.0″ suffix off everything, but I didn’t. We hadn’t yet been bombarded with “Everything 2.0,” so that suffix wasn’t as tired as it is now.
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I have always tried hard not to use the term “social,” not because it’s inaccurate, but because it has primarily negative connotations, especially for a really hard-headed, pragmatic manager in a business, decision-maker in a business,
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"Can your organization work without bosses? In the documentary, Ban the Boss (one hour BBC video) Paul Thomas shows that most organizations can run just fine without bosses, or at least without traditional, hierarchical bosses who tell workers what to do."
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Tyranny was the solution to what was essentially a communications problem.
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Many bosses don’t have a clue what is actually happening at the front-end, as is clear in the BBC documentary, and as I wrote in network walking.
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"Empowering workers is considered the acme of enlightened management in the West, where employees are typically looking for independence from their bosses and "ownership" of their jobs. But try to empower employees in China, and you're likely to get the opposite of what you expect. "
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Chinese culture and history work to prevent employees from taking advantage of empowerment when it's offered to them.
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First, Chinese tend to be fearful of making mistakes, especially with a new leader. They worry about inadvertently straying too far from where the leader wants them to be, and they see risk in asking questions that might make them appear ignorant and expose them to painful criticism.
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"Management is the least efficient activity in your organization.
Think of the countless hours that team leaders, department heads, and vice presidents devote to supervising the work of others. Most managers are hardworking; the problem doesn’t lie with them. The inefficiency stems from a top-heavy management model that is both cumbersome and costly. "
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Their job is to keep the organization from collapsing under the weight of its own complexity. Assuming that each manager earns three times the average salary of a first-level employee, direct management costs would account for 33% of the payroll. Any way you cut it, management is expensive.
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Give someone monarchlike authority, and sooner or later there will be a royal screwup. A related problem is that the most powerful managers are the ones furthest from frontline realities. All too often, decisions made on an Olympian peak prove to be unworkable on the ground.
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"Without having statistical data and only derived from subjective perceptions and interpretations of talks with German and French executives I like to state that E20 projects in France and in Germany are in many ways different. In the end they all follow the same vision of the socially enhanced and collaborative organization but the key drivers for the projects are as different as the challenges that go along with the adoption."
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Starting off with Germany – I see the majority of E20 projects based on a strong objective in improving the knowledge sharing in the company.
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This might be explained by the more dezentralized structure of German organizations and the industry in general.
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"In fact studies suggest that the problem with French employees is less that they are work-shy, than that they are poorly managed. According to a report on national competitiveness by the World Economic Forum, the French rank and file has a much stronger work ethic than American, British or Dutch employees. They find great satisfaction in their work, but register profound discontent with the way their firms are run."
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Two-fifths of employees, according to a 2010 study by BVA, a polling firm, actively dislike their firm’s top managers.
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Whereas two-thirds of American, British and German employees say they have friendly relations with their line manager, fewer than a third of French workers say the same. Many employees, in short, agree with Ms Maier, who recommends that chief executives be guillotined to the tune of “La Carmagnole”, a revolutionary song.
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"Technology does not determine social and organizational change, but it does create new opportunity spaces for social innovations like new employment forms. Partial employment for young unemployed people is becoming much easier than before, and truly global task-based work is becoming possible, perhaps for the first time in history."
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The opportunity today is in new relational forms that don’t mimic the governance models of industrial, hierarchical firms. We are already witnessing the rise of very large-scale efforts that create tremendous value in a very new way.
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The production of information goods requires more human capital than financial capital. It is more about connecting with brains than connecting with money. And the good news is that you are not limited to the local supply. Work on information products does not need to be co-located. The architecture of work does not resemble a factory any more.
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"Dans le monde des technologies de l'information, il n'existe peut-être pas de terme aussi galvaudé que celui de "collaboratif". L'information doit nécessairement être (sous contrôle évidemment ) communiquée, diffusée, mise et traitée en commun, partagée tout au long de son cycle de vie. Elle doit pouvoir être traitée par plusieurs personnes interagissant chacun selon son rôle et ses compétences dans un objectif fixé. C'est sa capacité à circuler (rapidement et aisément) qui confère à l'information sa pertinence et son efficacité. Aussi, par définition, peut-on dire que tout système d'information vise à la collaboration. "
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Ainsi, 51% des répondants n'utilisent jamais les fonctions de messagerie unifiée. Près de 40% des répondants utilisent de façon ponctuelle (et non officielle) des solutions de télétravail. Ils sont 22% à considérer que les outils de travail collaboratif doivent rester cantonnés à un usage en mode projet et ne pas être généralisés à l'ensemble des collaborateurs de l'entreprise. Enfin, moins de 10% des personnes interrogées estiment que l'usage interne des mails dans l'entreprise sera substitué par les réseaux sociaux d'entreprise (RSE) : on est encore bien loin de l'entreprise 2.0.
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les réseaux sociaux d'entreprise sont des solutions modernes d'échange collaboratif (en mode relationnel ou conversationnel) dans l'entreprise. L'hétérogénéité de ces outils ne facilite pas un usage fluide à tous les échelons de l'entreprise.
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If you judge only by the product outcomes or by Apple's market value, Jobs seems the best decision-maker in the history of consumer products.
But of course, like every other human, his decisions weren't all great.
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What I do all day is meet with teams of people and work on ideas and solve problems to make new products, to make new marketing programs, whatever it is.
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If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.
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"Le social business ne concerne ni la technologie ni la culture d’entreprise. Il s’agit plutôt d’un changement socio-politique historique plus dense, plus large et bien plus fascinant.
Notre vision de la société, de la politique, des relations humaines, de la science, des gouvernements ainsi que des affaires change sont en train de changer. De nouvelles approches font surface. L’apprentissage et l’expression individuelle sont en plein boom. Les valeurs évoluent. Le leadership et l’économie également. Le changement lui-même se transforme : il s’accélère et devient la norme."
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Par le passé la valeur entrepreneuriale venait du contrôle foncier, des ressources et des propriétés intellectuelles (procédés, technologies et brevets). Qu’est-ce qu’un social business ? Sa valeur se crée autour du cœur et de l’esprit des personnes qui y travaillent et des personnes qui achètent. La priorité qui prévaut n’est pas la structure ni les procédés mais plutôt l’approche qui lie les cœurs et les esprits.
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Si l’idée derrière la Révolution industrielle était que tout rôle, tout procédé, toute activité était bien défini et contrôlé par l’encadrement d’une entreprise, le social business concentre l’employé et le client sur un objectif commun.
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"News flash: Organizations consist of people. How well an organization works depends on how its people interact and work together. Thus, every organization is "social." But so what? How do we make use of this universal fact?
Organizations work top down through social interactions structured around the organization chart, or hierarchy. And they work end to end structured around their business processes. These two dimensions — hierarchy and process — shape the way organizations see the world, its challenges and, more importantly, the portfolio of potential solutions to those challenges. There is nothing wrong with hierarchy or process. They are effective organizational approaches to managing complex operations. "
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when people get things done by working in the so-called "white space" in the organizational structure, or by working across the "seams" of a business process. In their ways of working and connecting with each other, they do more than just what they are told top-down and more than what is defined as their job. This is the social dimension.
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Every organization has a social dimension. The challenge is that the social dimension is not accurately reflected in either the organization's hierarchy or its process flow.
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"My premise is that management innovation is available from that world of organizational development, as it’s principles and dynamics are closely aligned to Hamel’s suggestion that “activities will still need to be coordinated, individual efforts aligned, objectives decided upon, knowledge disseminated, and resources allocated, but increasingly this work will be distributed out to the periphery“."
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These forces and factors are converging in today’s workplaces, wherein a continuous flow of information is the rule rather than the exception. Thus, it’s essential to cast a critical eye on the fundamental assumptions of work design and how work is managed. The core assumptions embodied in widely-used methodologies today still present work as ”static sets of tasks and knowledge arranged in specific constellations on an organization chart” (see all major job evaluation methodologies for more detail).
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So, as stated at the outset, it seems clear that we’re situated in a more interactive, less static environment. Whether we like it or not, we are passing from an era in which things were assumed to be controllable (able to be deconstructed and then assembled into a clear, linear, always replicable and thus static form) to an era characterized by a continuous flow of information. Because it feeds the conduct of organizations large and small, it is a flow that necessarily demands to be interpreted and shaped into useful inputs and outputs.
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"With not a little pride, Procter & Gamble CEO Bob McDonald and Filippo Passerini, his CIO, told Fortune Brainstorm conference attendees that digital investment had successfully transformed their company's transparency and agility. New networks and innovative analytics gave top management greater visibility into Procter's people, processes, and anticipated profits. These technologies were making the world's biggest consumer products firm quicker, nimbler, and more responsive."
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The more just-in-time information top management could access, the more actively inclined they were to "help" their subordinates.
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"We have fewer top managers now," he said. P&G's CEO reduced his company's network-enabled propensity to meddle by cutting the number of top executives who could meddle
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"Vincent Chriqui, Directeur général du Centre d'analyse stratégique a rendu public, le rapport du Centre d'analyse stratégique "Le travail et l'emploi dans vingt ans : 5 questions, 2 scénarios, 4 propositions", en présence d'Odile Quentin, Présidente du groupe de travail et de Jean-Denis Combrexelle, Directeur général du Travail."
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Le “travail” tel que nous le connaissons sera transformé, notamment sous l’effet d’évolutions sociétales et technologiques profondes : l’individualisation de la société, la diffusion généralisée des technologies numériques, les préoccupations éthiques et écologiques.
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éclatement des univers du travail, à la fois temporels, spatiaux et organisationnels. Cela se traduit par une
segmentation accrue “des mondes du travail” et une hétérogénéité croissante des situations mais aussi des attentes des salariés, des entreprises, des secteurs d’activité ou des territoire - 3 more annotation(s)...
"Almost all companies organize people in a hierarchy, and then run well known managerial processes (planning, budgeting, staffing, measuring, etc) with it. We have all seen so many hierarchical org charts — sprawling boxes of letters and arrows arranged in inverted pyramids — and have been through so many budget, planning, and problem solving meetings, that we take all of this as a given, as if it had existed forever. In fact, it hasn't. "
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The hierarchical organization that we see today was invented in the last century, and it is an incredible invention. It can direct and coordinate the actions of thousands of people making and selling thousands of products or services across thousands of miles, and do so effectively, efficiently, and profitably, week after week after week
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But 20th-century, capital "H" Hierarchy (a sort of hardware) and the managerial processes that run on it (a sort of software) do not handle transformation well. And in a world with an ever-increasing rate of change, it is impossible to thrive without timely transformations.
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"The news that Cisco is dismantling its unique structure of councils and boards to reduce bureaucracy presents a cautionary tale and an insight into the true meaning of teamwork and collaboration in organizations."
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But rather than reorganize to move from a functional structure to solutions groups, or implement a matrix organization, Cisco created overlays on top of the same organization structure. Councils and boards had their own hierarchy — boards reported to councils, projects emanated from boards, and they all drew resources from the functional groups
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for a technology company that must be nimble and responsive, this became a drag not an accelerator.
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"Quand on rencontre des responsables d’entreprises, dans le cadre d’un projet de travail collaboratif, l’idée que « collaboratif = anarchie ou autogestion » revient souvent (même si cette « peur » diminue). Le rôle du top management ne disparaît pas, il va valider les processus collaboratifs de fonctionnement et le périmètre de la collaboration : interne, clients, partenaires… Même si on peut constater une autonomie plus importante : cela veut dire aussi liberté et moyens « de faire ». Mais il est toujours là pour fixer la stratégie et les objectifs de l’entreprise."
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La grande différence avec une organisation classique est donc une plus grande écoute des dirigeants et l’empowerment des collaborateurs. De fait, le top management doit être plus focalisé sur le sens et les résultats, que sur un micro-management des équipes.
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Si la création de communautés est l’une des principales incarnations du travail collaboratif, il n’en demeure pas moins que le management traditionnel continue d’exister : le « modèle du manager 2.0 » n’est pas uniquement celui du community manager.
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