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While Western economies are slipping into a recession, India's own economy is showing no sign of fatigue and is poised to expand at 7.5-8% in 2008. As a result, all the Indian CEOs I interact with are actively seeking to innovate and transform their products, services, processes, and even business models in order to drive global competitive advantage. And they are willing to harness cutting-edge technologies to fine-tune their market offerings, operating models, and customer engagement scenarios.

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