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Oct

2011

Was Steve Jobs a Good Decision Maker?

If you judge only by the product outcomes or by Apple's market value, Jobs seems the best decision-maker in the history of consumer products.

But of course, like every other human, his decisions weren't all great.

blogs.hbr.org/...teve_jobs_a_good_decision.html

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stevejobs decisions decisionmaking hierarchy ideas taste guts problemsolving

What I do all day is meet with teams of people and work on ideas and solve problems to make new products, to make new marketing programs, whatever it is.
If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.
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- If you're the co-founder of a successful organization and your gut is as refined as Jobs', you should use it often to make decisions. I'm guessing that combination is unlikely, so you might want to employ other decision methods.