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A Community? A Network? An Audience?
We have a lot of semantic issues in the social media/online space. The term community is particularly problematic because people tend to throw it around for any online group that interacts with content. The problem for me is that communities are not about content, they are about relationships. Relationships do need content/programs/conversations in order to develop – just like they do in the real world – but just because a large group of people come by regularly and comment on online content doesn’t mean there is a true community.
Internal community types that get you viral exposure
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Special Interest Group
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