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"
The JWT’s trendspotters recently included The Rise of Shared Value in their Top Ten trends for 2012:

“The Rise of Shared Value: Rather than simply doling out checks to good causes, some corporations are starting to shift their business models, integrating social issues into their core strategies. The aim is to create shared value, a concept that reflects the growing belief that generating a profit and achieving social progress are not mutually exclusive goals.”"

sharedvalue value profit socialprogress customerneed goals

"Yesterday Ben Horowitz published a solid post "When Employees Misinterpret Management," which should have been titled "When Management Misdirects Employees."

He gives three examples, the most fun of which is him trying to get his sales team at Opsware -- the company he and Marc Andreessen famously rode through the bust to a huge, huge win -- to not cram all their sales into the quarter's last week."

incentives sales management goals target quantification quality

""No one here is hounding me for the ROI".



That’s the last sentence in "(Like) + (Retweet) = $$$?" an article from the July issue of FastCompany. The article is about the ROI of social media; from Likes, to Tweets, to contests to Social Business Software.



Here’s what I have to say about that quote: YIKES!



The article includes quotes from senior marketing executives from Audi, Home Depot and Sephora (who provided the one above), saying in essence that they have no idea about the value of their company's social media activities and investments. Worse yet, these executives indicate that no one is really asking them to demonstrate the ROI."

socialmedia ROI marketing business goals indicators costs socialbusiness enterprise2.0 valuecreation

"How does your intranet help your customers? I mean your external customers. The ones who buy and use your services and products.

The ultimate purpose of an intranet

The ultimate purpose of an intranet is to help an organization better serve its customers or the public in the case of governments."

intraner customerservice backoffice knowledgework knowledgeworkers alignment workforce goals

"Enterprise 2.0 has always been a closely knit community but at this event in particular it felt as though it needed a testosterone shot or two. As I discussed in my previous post, the enterprise world is predominantly a sea of cubicles, Windows XP, old browsers and Blackberries which is struggling with arteriosclerosis of the veins due to clogging with email and documents. I feel for the Enterprise 2.0 sales people who have to prove the value of their products (and frequently set up ‘pilot program’ tire kicking exercises) often against both waves of indifference and confusion about what the business value actually is"

enterprise2.0 competition value adoption goals

"It’s not something that will happen overnight. It certainly won’t happen in a kickoff meeting. And without a total organizational commitment to being customer first, building trust, and setting the company on a path where the idea of connecting with customers in real-time is embraced, it’s not likely something that will ever happen. And for some industries that may be okay, it’s still way too early to tell.

But for those companies looking for some guidance and a framework, I’ve broken the social business evolution process into four stages: Birth, Childhood, Adolescence, and Adulthood."

socialbusiness engagement customer identity goals policies procedures maturity culture

"Most managers and leaders have the unenviable task of trying to get other people to adopt particular goals. Companies have agendas, and employees need to support those agendas if the company is to succeed. However, if you want your employees to live up to their full potential, it’s not enough that they do what you tell them to."

management humanresources motivation goals autonomy empowerment

"It's still a given that Enterprise 2.0 apps won't end up standing alone. But putting them together with goal management tools could give them a more pivotal role than if they just get sucked into generic collaboration or business software suites. "

enterprise2.0 collaboration content contentmanagement processes goals cubetree successfactors

"The effectiveness of an Organizational Design exercise depends on the fit of process, structure and behaviour that make up the organization and how they are aligned with both existing and desired future capabilities.

Social Business Design adds a new type of complexity to an organizational design exercise. In traditional organizational design exercises, it was paramount to identify both the current state and the future state of the organization, and then design a path to that final outcome. In Social Business Design we must identify not only the bounds but also the flexibility of the organization to adapt to new factors and to develop emergent outcomes."

organizationaldesign socialbusiness integration ecosystem change changemanagement strategy goals management organization

"Tapping a diversity of perspectives has been empirically proven to increase the quality of ideas. Indeed, this is one of the benefits of setting innovation communities. By investing some time in establishing a community management plan, organizations will see a nice return on their innovation efforts.\n\nThere are three distinct phases to innovation community management:\n\n 1. Pre-Launch\n 2. Early Community\n 3. Mature Community"

communties innovation maturity framework campaigns goals measurement metrics distributedinnovation