Bertrand Duperrin's Library tagged games →  View Popular, Search in Google

"Siemens, Hilton, and Target are using games to train workers and improve how they design and market products "

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"Humans love games. Just check the current news cycle for evidence: The Xbox 360’s sleek, new controller-free gaming device, Kinect, is the fastest-selling consumer electronic product ever. Foursquare has attracted millions of badge-seeking users and aspiring "mayors." And new programs like Quest to Learn are bringing game dynamics into our educational system."

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The sales force automation (SFA) software market is growing rapidly, with companies such as Salesforce.com becoming dominant players in the enterprise software space. And yet, adoption of these systems is notoriously low. Recently, there has been research in the field of gamification for using game mechanics to solve business problems. So, what if you could apply gaming mechanics to SFA software to increase adoption by the sales force?"

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"During our conversation, we discussed the game-like constructs built into the Rypple software, like the concept of rewarding people with “badges” for giving recognition and building reputation within a company."

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"One recent buzzword that I hear a lot is "gamification". Especially gamification of utterly boring Enterprise Software and consumer experiences in commercial transactions. A heroic attempt to solve one of life's mysteries; why work sometimes drifts towards boring and in particular why ESW tend to be so unimaginative."

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"La "gamification", ou utilisation des mécaniques de jeu pour d'autres applications, est un des gros buzz du moment. En janvier 2011 s’est tenu d’ailleurs le premier Gamification Summit. La gamification consiste essentiellement à se demander ce qui nous attire tant dans les jeux puis d’en extraire les recettes fondamentales, afin de les appliquer hors du cadre ludique. Au cœur de ce processus se trouve l’idée que le gain de points, l’acquisition d’un statut, sont des moteurs d’amusement suffisants pour encourager les utilisateurs à recourir à un service. "

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"In John Hopson’s article Behavioral Game Design he shares the basic ways people react to different patterns of rewards. He ends the article with this: “Each contingency is an arrangement of time, activity, and reward, and there are an infinite number of ways these elements can be combined to produce the pattern of activity you want from your players.”"

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"Amy talks about how five principles of game mechanics (collecting, points, feedback, exchanges and customization) can be combined with three trends of social media (accessibility, recombination, syndication) to design fun yet functional software applications."

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"What is "gamification" from an economic perspective? As I've noted for several years now, the future of strategy is about learning to leverage markets, networks, and communities. The unwieldy term "gamification" is a case in points: it's about making markets in stuff, to unleash competitive dynamics. When I compete for a badge, medal, rank, or prize, I'm essentially bidding with my time, effort, and energy for a scarce resource. So think of gamification as making demand-side metamarkets: markets not just for products and services, but for prices, discounts, relationships, information, and more, that shape the value of products and services."

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"This got me thinking why can business processes and Enterprise 2.0 software be designed to make them "fun" and engaging?

There are lots of research that talks about how mixing work and play is the key to innovation. "

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"Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. If you are new to these concepts you might like Verified Accounts and Leadership Badges or, more likely, The Role of Leaderboards in Online Communities.

Yesterday I attended the Sharepoint geekfest at The Hilton Sydney. I plonked myself down in the front row, iPad at the ready, to listen to Daniel McPherson (danmc) talk about socialising the business with Sharepoint. His company is ZevenSeas which wins points for having a cool name, I reckon."

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"As my the timing to display my slide have messed up during my presentation at Ignite Paris 2009, let me put it there so you can see how World of Warcraft could be used in Enterprise 2.0 to help detect and train the leaders of tomorrow"

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Mais une nouvelle génération de collaborateurs arrive, plus imprégnée par cette culture du jeux en ligne, ce qui pourrait faire évoluer les mentalités. De plus, les nouveaux logiciels sociaux facilitent aussi le travail collaboratif. Finalement, une révolution dans les organisations n'est peut-être pas si lointaine...

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