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20 Oct 09

Maximizing Business Value from Enterprise 2.0 through Fun & Motivation

"I am a strong believer that organizations, should focus and facilitate the use of these tools in order to maximize organizational benefits. To drive value, I've often referred to the engagement factors and in this post I wanted to focus on ons of the factors, "Motivation".

How do we address motivation? Do we adopt the "build it and they will come" approach? No. But what about Wikipedia? it seems like complete "self-organization" has made it successful. But consider that only 1% of the people who visit Wikipedia actually contribute content. That's alright with a population set of the world, but 1% of your company may not be enough and if you have specific objectives you may need to motivate others to participate"

rexsthoughtspot.blogspot.com/...izing-business-value-from.html - Preview

engagement motivation socialmedia participation management fun incentive enterprise2.0

  • In fact, bigger incentives causes worse results for cognitive tasks.
  • Fun, as a design principle shouldn't be overlooked as it impacts the application design from look and feel, through context, content and process. It also should be addressed when designing events leveraging social computing technologies
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