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"As social media adoption continues to move from mainstream to pervasive ubiquity, enterprises will begin to benefit from these advancements in the consumerization of IT (CoIT). Just 18 months ago, early adopters identified 18 Use Cases for Social CRM (SCRM). These ground breaking use cases showed enterprises how to bring social into existing CRM processes."

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"I want to answer 4 basic questions:

My Business Purpose: Why am I pursuing this innovation?

Pilot Structure: How can I execute it with the least amount of resources and commitments yet still achieve an appreciable, measurable result?

Evaluation Model: What will my KPI's be and how will I evaluate the value delivered from the pilot to my business

Pilot Execution & Next Steps: how can I learn as much as possible while also driving towards business goals? "

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"The social business analyst team at IDC, led by Michael Fauscette, has stepped in to fill the need for an impartial framework, and currently offers its document as a free download. This image shows the IDC social business framework:"

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"The "Measuring the Value of Social Software" white paper focuses on helping organizations answer the question:

How can we determine if our social software initiatives are successful and are providing the anticipated return on technology investment?

This white paper looks at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach. "

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"Tapping a diversity of perspectives has been empirically proven to increase the quality of ideas. Indeed, this is one of the benefits of setting innovation communities. By investing some time in establishing a community management plan, organizations will see a nice return on their innovation efforts.\n\nThere are three distinct phases to innovation community management:\n\n 1. Pre-Launch\n 2. Early Community\n 3. Mature Community"

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"This is why Social Business Design matters, allowing companies to:

* Articulate the approach to creating a social business: “intentional creation of dynamic and socially calibrated systems, process, and culture.”
* Utilize a mutually exclusive, collectively exhaustive framework for analyzing the current state of business via four archetypes: ecosystem, hivemind, dynamic signal, and metafilter.
* Outline how functions can apply social business principles within their areas of practice: customer participation, workforce collaboration, and business partner optimization."

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"Given the extreme popularity of our Social Media Strategy Framework, we decided to translate it into other languages. The translations have been serialized on my blog over the last couple of weeks, and here they are compiled into a single post."

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Those trying to read the tea leaves about Enterprise 2.0 these days can see that the software at least has arrived in a bare majority of companies, even if it’s just Facebook or Twitter across the firewall. Genuine adoption and meaningful integration into business processes has certainly happened in a number of organizations, but is still the edge case today rather than the rule. That’s not to say the current case studies aren’t reporting gains, they generally are. But the message here is that many enterprises are now actively in full contact with the social computing world, whether they want to or not, and now it’s time to understand how to deal with the benefits and issues.

enterprise2.0 adoption socialcomputing framework bestpractices communitymanagement costs trust risk bottomup topdown control

Today we launch our Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Framework, Future of the Media Lifecycle, and Influence Landscape.

socialmedia strategy framework marketing communication engagement

In my reality Dennis understands very well what it's about - an ignorance for what enterprise is about; a social group with a purpose that requires sequential tasks. An environment that is fully dependent on a process framework - the context and process he calls for - and the Web 2.0 does not deliver that. At best it is a set of nice and useful single-task tools and the "internet as platform" is pretty much a non-core issue and beside the point.

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