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Resistance to change: The real Enterprise 2.0 barrier
"Large organizations continue to embrace Enterprise 2.0 as a viable addition to the corporate business process toolbox. As evidence, look no farther than the rapid growth of The 2.0 Adoption Council, which was founded this past June and currently boasts more than 100 member organizations, each of which has more than 10,000 employees.
Despite clear interest from the enterprise, discussion persists around obstacles to large-scale adoption of Enterprise 2.0 approaches, tools, and methods."
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The fundamental challenge to rapid diffusion of Enterprise 2.0 in large companies and the government is fear of change. As with all business activities, the human element remains a basic driver of success and failure. Enterprise 2.0 practitioners, consultants, early adopters, and observers should recognize the reality of these obstacles and plan accordingly.
How do you create a culture that is not afraid to fail (or be more receptive to social media?)
So, we came up with this topic: "Creating a Culture that is not Afraid to Fail." I thought this would be a great opportunity to reflect on some of my recent blog posts on this topic as well as gain new insights from others who work on social media in a corporate (and nonprofit) setting as well as my network.
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Must come from the top: reward learning
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Unpack the fear of failure through internal discussions
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Tips on Innovation & Entrepreneurship From Jeff Bezos
Listening to Jeff Bezos, founder and chief executive officer of Amazon, is like going to startup school where you learn that failure is part of entrepreneurial growth. Whenever I have talked to Bezos in the past, the things that have stuck in my head have been his willingness to be wrong and his unflinching abhorrence of the status quo. At the Wired Business Conference in New York City, Bezos reiterated some of those points in a conversation with writer Steven Levy.
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“You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas,” he said. In order for innovative ideas to bear fruit, companies need to be willing to “wait for 5-7 years, and most companies don’t take that time horizon.”
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His tip on managing during tough times such as those faced by Amazon during the bust was to communicate more with its employees
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3 Ways to Fail Cheap
The real answer is to dramatically decrease the cost of failure. A leadership team seeking to achieve this aim has three levers at its disposal:
1. Lower the costs of experiments. Running experiments need not be expensive. There are tons of low cost ways to test critical assumptions (chapter 5 of The Innovator's Guide to Growth describes about 30 such approaches).
2. Change the order of experiments. Many companies spend a lot of money answering the wrong questions. They'll seek to perfect a technology without understanding whether there's a market need. Assess strategic risks first, because they are often what sink an idea.
3. Increase the pace of decision making. Entrepreneurs with clearly bad ideas typically don't have the luxury of spending money on those ideas for too long. Companies, however, can let bad ideas linger for inordinate amounts of time because of slow decision-making processes. Shutting down flawed projects early avoids needless spending — and focuses resources on the best ideas.
Ready, Fire, Aim? | socialutions
The difference in applying social technologies to existing business operations is not necessarily changing what you do, i.e. communicate with stakeholders, create new value propositions etc., rather it is more about changing how you do things.
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- Does the initiative help people resolve problems or does it just mask problems?
- Is the initiative tied directly to improving peoples experience with your business operations?
- Have all the stakeholders (employees, customers, markets etc.) been made aware of and understand the purpose a social media initiative?
- What are the key metrics of measurement for measuring the impact of any initiative?
- Are social media initiatives aligned with other initiatives and tactic that aim at a common strategic purpose?
The FASTForward Blog » Designing with failure in mind: Enterprise 2.0 Blog: News, Coverage, and Commentary
When you are designing and building systems that incorporate people and technology, you had better think about both how to make things work and about how things might fail.
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