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An older method of context analysis, called SWOT analysis, allows the business to gain an insight into their strengths and weaknesses and also the opportunities and threats posed by the market within which they operate.The older method of SWOT analysis does not apply to the context analysis of social networks because of the systemic dynamics of an ever-changing market brought on by the social networking medium.

swot factoranalysis socialmedia socialnetworks interrelationship socialnetworking