Bertrand Duperrin's Library tagged evangelization →  View Popular, Search in Google

"Soldiers and diplomats recognize the power of the stick as well as the carrot. Time for E2.0 evangelists to toughen up.

Enterprise 2.0 evangelists make a key strategic mistake in how they frame their efforts: They adopt an "all carrots and no sticks" approach to Web-based busines"

enterprise2.0 adoption socialbusiness evangelist evangelization roi value

"I’ve been thinking about this Scott Berkun article for a while : Calling Bullshit on social media.

This is a question I’ve always asked myself whenever preparing a blog post or a presentation on Enterprise 2.0.

Sameer Patel defines Enterprise 2.0 as the enterprise state once it has implemented social media inside the organisation. So we’re spot on the topic, and the question is how to make sure we don’t get carried away and start BSing while evangelizing enterprise 2.0 ?

Ten questions to ask yourself while preparing your homework to make sure you don’t get caught by the @berkun and the @dahowlett of this 2.0 world … And Hypertextual ten answers to convince myself I am not that BullshitCallable."

enterprise2.0 evangelization

"Some refer to this position as a Chief Social Media Officer. I don’t think the social business evangelist necessarily needs a specific title, but I do believe the person to shepherd social business possesses five characteristics.

* Passion for the business
* Appreciation for the organization’s cultural heritage
* Limitless determination and stamina
* Ability to influence
* Skills to maneuver the political landscape"

socialmedia chiefsocialmediaofficer influence evangelization evangelist business brand

"Is Web 2.0, despite all the hype, really just a crock?

It’s a question that, ironically, is the subject of heated debate at the moment. The irony is that Web 2.0 is a lucrative “sweet spot” in an otherwise traumatized global economy and battered business environment.

Web 2.0 is undeniably hot. Just Google “Web 2.0” or check Amazon for the plethora of books on the subject (including one by me, and another forthcoming). Walk into any luxury hotel lobby these days and you’ll likely bump into a self-proclaimed Web 2.0 guru.

Maybe that’s the problem. Critics claim that Web 2.0 is an over-hyped flavor-of-the-month techno trend that has flung open the gates to a stampede of management evangelists and marketing hucksters flogging their Kool-Aid. Web 2.0 recipes, say critics, are big on marketing nostrums but short on measureable results. In short, where’s the beef?"

enterprise2.0 evangelization guru marketing2.0 government2.0 government marketing web2.0 culture language change bureaucracy hierarchy

With the successful launch of any new product, it always feels like a good time to step back and enjoy the lull before starting the next new project; however, this is the time when the community manager role accelerates rather than slowing.

communities communitymanagement facilitation evangelization

And now, in this final segment, we're learning from the folks who have seen the successes and failures of implementing Enterprise 2.0 technologies first hand, as they share their Top Enterprise 2.0 Tips for improving workforce collaboration in 2009. As one would expect, these tips might conflict with one another, since each CEO has a different vision for the needs in the industry and a different idea of how best to fulfill them. Hopefully, as 2009 progresses, we're going to hear more and more differentiation from each of these players as they struggle with the threat of commoditization.

enterprise2.0 implementation habits management adoption evangelization goal