enterprisesocialnetworking - Bertrand Duperrin on Diigo

11 Feb 09

Social networks in enterprises | Deloitte Technology Predictions 2009

It looks as though 2009 is likely to be the breakout year for social networks in the enterprise. Internal and external spending on social networking solutions from IT providers and carriers may approach $500 million. Social networks are likely to be considered an inexpensive solution in what is likely to be a financially constrained IT spending environment76.

Globally, social networks have enjoyed a 25 percent growth in unique visitors in the last year. Some sites have doubled their user base77. And their demographic profiles now include users over 35. Social networking is no longer a tool just for high school and college students. On some networks, around 40 percent of users are over 3578.

While questions grow about consumer social networks' varying ability to monetize their hundreds of millions of users79, enterprises are looking at how they can harness the hierarchy-flattening, information-sharing, teambuilding power of social networks.

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Social networks look to be a powerful tool and a way of tapping into the 'wisdom of crowds'. But the enterprise versions of these solutions are still being refined. IT departments need to develop the tools in such a way that they engender productivity. Measuring returns on investment for ESN will be challenging, as will balancing an enterprise's need to control a social network with its employees' desire for privacy.

09 Jan 09

Secured (Closed) Social Software

Additionally, organizations are finding out the 1% contribution rates of most Web 2.0 deployments is not enough to drive business value with a smaller enterprise. Businesses needed to have 20-30% engagement rates in order to show the return on investment required in this economic environment.

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One idea that is emerging and getting traction is the idea of utilizing social software technologies in a controlled and secure environment. Some researchers classify this as a closed collaboration model versus an open one. Instead of having the application open to the entire organization, groups are finding value with a predefined customer base.

20 Dec 08

Library clips :: The top-down and bottom-up creation of enterprise communities, and wikis :: December :: 2008

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adoption facilitation enterprise2.0 enterprisesocialnetworking enterprisesocialsoftware communities

I meet with the proposed leader and a couple of key members, and we go through everything, then they may or may not talk to their team before coming back to me to finalise.
Then I ask the leader to pilot the community with a few key members, this way when it’s opened to more people they can visit and read the content and discussions that have already taken place. The idea is to make it attractive and engaging on the first visit.

The other aspect to this is that the community leader and key members will be proficient users and will be empowered to tackle questions by new users.
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- Something I’ll add here is that the person I talk to has to be the community leader, they have to be the passionate person. What happens with organisational/team based communities, as opposed to practice or share interest communities, is that a sponsor will set it up with me, and then they leave it to others to run…whereas I’d rather speak to those others from the start as well…I want a relationship with the person running the community. I want the nominated person to be passionate and committed, and not doing it because their boss said so…this is something I try to make known to their boss.
- I’ve mentioned that some people:
  
  - think they want a community, but don’t, once they find out it’s not what they wanted
  
  - don’t have time to commit
  
  - don’t like the top-down process of having to set one up
- My speculation is that we would have hundreds of abandoned communities, as people would realise it’s not what they want, they don’t know it’s about conversation, they don’t know how to facilitate, etc…
- Simply, if there is a button called “create a new community”, people will press it, but if the button is “request a community” and outlines steps in involved, they are more inclined to wait another day, or never (and continue as an email gang)…that’s human nature. But then again if they are really passionate about enhancing their email gang with more appropriate tools, then they will make time for the formal process of starting a community.
- But then our communities are more robust than Facebook groups, you can do a lot more with the structure, permissions, and look and feel. Facebook groups are more disposable whereas our communities seem more professional. With our communities you wouldn’t go to the trouble to creating a “Nicole Kidman hate group” (well you wouldn’t do this in the enterprise anyway), as they take longer to set-up, and gather people…so I’m thinking here that there is a difference between a group and a community, or at least a group being a feature of a social network.
- And of course it depends on your culture eg. if I was talking about a company like Google, I would assume their culture is web 2.0 savvy, and can probably survive on bottom-up creation. But that doesn’t necessarily mean they have facilitating and leadership skills.

15 Dec 08

Getting Started with business social networking - SlideShare

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29 Nov 08

The Content Economy: How to successfully implement social software company-wide

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Different groups will find value in different ways
Enlisting energetic evangelists in their respective geographies and divisions is critical
4 more annotations...
- Use large-scale gatherings (physical and virtual) to pull in large numbers of people at once.
- Use your social software to supplant email on routine information requests.
- Social software can be a great way to enhance CRM, document management, and other structured systems of record with more free-form context, conversation, ideation, and socialization.
- The Enterprise 2.0 world is changing fast, and your fellow practitioners are inventing new best practices every day. Use them!

23 Sep 08

Awareness Report on Best Practices in Adopting Web 2.0 in 2008

Employers are starting to allow social media participation more freely in their organizations: The number of organizations that allow social networking for business purposes has increased dramatically to 69 percent in 2008 up from 37 percent last year.

Employers are finding the benefits of using social media: 63 percent are using social media to build and promote their brand, 61 percent are using it to improve communication and collaboration, and 58 percent re using it to increase consumer engagement.

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21 Jun 08

Les crédos de l’entreprise 2.0 : Wisdom, engagement, unity !

Intégrer les technologies du Web 2.0 en entreprise contribue, selon Fields, «to lift general employee engagement». Et il ne fut pas le seul à parler d’engagement. Ce mot a été sur toutes les lèvres durant les quatre jours. Fields a identifié ainsi cinq grands bénéfices à intégrer le Web 2.0 chez Wachovia :

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