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Jun

2010

Beyond Serendipity for Enterprise 2.0

"I believe that the emphasis on serendipity and emergence as cornerstones of enterprise 2.0 actually inhibits the potential of social computing technologies to drive greater value."

rexsthoughtspot.blogspot.com/...ndipity-for-enterprise-20.html

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enterprise2.0 emergence serendipity value socialsoftware enterprise2.1 socialprocess processes policies

Enterprise 1.0, would suggest that only specialized, trained individuals with the resources knew how to find pearls (i.e. where to dive, specialized equipment, knowledge on how to abstract the pearl from the shelled mollusk, etc.).
Enterprise 2.0 suggests that we can simplify and remove some of the "specialization" barriers to enable more people to search for pearls.
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- Enterprise 2.1 would suggest that rather than "serendipitously" finding pearls, that we coordinate our efforts to actually create pearl farms.
- Without social engineering and modifying processes, models, policies and education, the initiative was doomed to fail before it even started.

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