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The End of Rational Economics
Your company has been operating on the premise that people—customers, employees, managers—make logical decisions. It’s time to abandon that assumption.
The Generation M Manifesto
Dear Old People Who Run the World,
My generation would like to break up with you.
Everyday, I see a widening gap in how you and we understand the world — and what we want from it. I think we have irreconcilable differences.
The Smart Growth Manifesto - Umair Haque - HarvardBusiness.org
Here's a suggestion for what should be at the top of agenda of every decision-maker across the economy, from Davos, to Obama, to Sand Hill Road, to the revolutionaries in tiny garages hatching tomorrow's Googles: reconceiving growth.
Qu'est-ce qu'une entreprise ?
La demi-stratégie
Beaucoup de nos entreprises ont non pas une stratégie, mais une moitié de stratégie. Elles veulent « grossir pour survivre », mais restent campées sur leur activité traditionnelle et refusent de diversifier leur offre. Elles veulent « réduire les coûts », mais négligent le marketing. Elles veulent « assainir les finances », mais répudient la R&D. Leurs dirigeants négligent la polyphonie de l'entreprise, la multiplicité des logiques qu'elle articule (voir Modèle en couches) et qui toutes sont nécessaires, pour n'accorder d'attention qu'à une seule mélodie.
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