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"But, while the dramatic advances in digital technologies have been well measured and quantified, their impact on firms, economies and individuals has been more anecdotal. We talk about how this digital revolution has been transforming just about every aspect of business, society and our personal lives, bringing us both near-magical products and services as well as their accompanying creative destruction and pain. But, how can we quantify this revolution beyond its technological foundations?"
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But, while the dramatic advances in digital technologies have been well measured and quantified, their impact on firms, economies and individuals has been more anecdotal
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The economic performance of US companies has been steadily declining over the past decades, as measured by Return on Assets (ROA), a general indicator of a company’s profitability. It is now 75 percent lower than the levels in 1965.
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"With Enterprise 2.0, we are trying to solve some of the problems of today's business organisations. However, we must not forget that our business environment is rapidly evolving and therefore, we might be solving the problems of the past instead of those of the future."
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In the 20th century business model, the success of a company was largely based upon its ability to achieve economies of scale: the company's own economies of scale. This called for large organisations with tight managerial control, formal rules and roles and a need-to-know culture. This also gave us the well-known deficiencies that we see in many traditional organisations: rigidity, lack of communication, non-transparency, politics, lack of innovation, not really a stimulating place to work
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Current Enterprise 2.0 thinking essentially views E2.0 as a remedy for removing these deficiencies: it will ease the flow of information and provide transparency; it will allow scaling collaboration at an enterprise level; it will stimulate innovation and provide a more 'human' working environment.
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"La maîtrise des processus demeure l’un des différenciateurs majeurs en termes de création de valeur dans le monde de l’entreprise. Même aujourd’hui, il ne suffit pas d’avoir les produits les plus inventifs. Il convient aussi de les produire et de les distribuer de façon efficace pour gagner sur le terrain économique."
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Reste que la recherche de la taille maximale se paie en général par un autre prix : rigidité des structures internes, communication interne limitée voire défaillante, opacité, jeux politiques, manque d’innovation et de soutien à la motivation des travailleurs.
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Comment éviter, cela dit, que la décentralisation, liée au modèle 2.0, n’entraîne une diminution substantielle des économies d’échelle et, dès lors, de la marge bénéficiaire des grandes entreprises ?
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