Bertrand Duperrin's Library tagged distribution → View Popular, Search in Google

May

2010

Fly The Friendly Social Media Skies

"Here are four airlines that know how much weight a tweet carries, and some are now even paying for them."

inventorspot.com/...e_4gs_promoted_tweets_cs_40650

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klm lufthansa airlines virginamerica horizonairline twitter customerservice channel distribution distributionchannel socialmedia

irgin America launched its first international destination to Toronto from the West Coast via a tweet. Discarding traditional advertising
in favor of the newly-released low-cost promoted tweet program on the microblogging site, the airline promoted an offer to the first 500 people that booked tickets using a personalized Twitter ID.
Horizon Airlines recently addressed a customer service
(CS) issue via Twitter.
2 more annotation(s)...
- KLM has taken a similar approach to aid passengers. This short-and-to-the-point tweet is a smart way to engage with the airlines' customers, while promoting Twitter as another distribution channel
  to address rebooking issues.
- hose that fall short in staffing up their social media departments to create in-depth marketing plans on Twitter are losing traction to those that have realized the impact achieved through this channel. A common complaint by many airlines that are cutting costs in a down-market, is that they don't have the manpower or capital resources to staff a proactive and reactive social media team. To those airiness, I say - in today's world, you can't afford not to.

May

2009

2009 is the year of Enterprise 2.0? Hold your horses

The footnote behind Implementation numbers

I’m as much of an Enterprise 2.0 cheerleader as the next guy and I even make a very good living off it. But let’s be honest here. Whilst the report says 1 in 2 companies will deploy some Enterprise 2.0 tool, a more glaring finding is that only 1 in 10 users adopt the tools, once deployed. What good does that do to anyone? “Enterprise 2.0 faces serious risk of fizzling out” should have been a bold warning in the summary of the Forrester report.

www.pretzellogic.org/...enterprise-20-hold-your-horses

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enterprise2.0 adoption distribution socialsoftware vendors collaboration models transactions

I think its time to call out purely emergent implementation models (not that there’s anything wrong with that) vs. strategic use of social computing to achieve open collaborative and transactive work models. Both have their place. But only the latter leads to an Enterprise, destined to achieve a 2.0 design.