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Crowdsourcing: 5 Reasons It's Not Just For Startups Any More
"While some companies, notably Netflix (the just renewed the Netflix Prize) and Emporis (real estate data), have built their own crowdsourcing capabilities internally, this is not something most companies are experienced with or prepared to do themselves. It also often doesn't make sense to build a crowdsourcing environment in-house unless the work to be done is strategic to the business. For these organizations there are now commercial services available which have all the necessary ingredients to begin using them right away to crowdsource."
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While Internet startups have had considerable success with crowdsourcing over the last few years, including with its more serious cousin peer production, it's only recently that they've focused on creating the tools and communities that can be readily consumed by enterprises.
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The 4 Key Ingredients Of Great Organizations
In this environment, companies need to evolve into what I call an Aligned Enterprise which I’ve defined as:
An organization that acts cohesively and embraces change in its environment
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- Purposeful leadership. Establishing and maintaining a clear and compelling vision for where the organization is heading and why it’s going in that direction.
- Adaptive design. Infusing the realities of the marketplace (customers, suppliers, technology change, etc.) into the creation and evolution of products, services, and processes.
- Customer-responsiveness. Increasing the magnitude and speed with which an organization learns from, and responds to, customer feedback.
- Employee engagement. Building strong commitment from employees through alignment of hiring, on-boarding, training, coaching, communications, and incentive programs.
Harold Jarche » The Age of Dissonance
I sat in a presentation of a talent management system last week and after being shown how skills could be categorized and people identified for progression, I had one question. How can you prepare for a job that does not even exist yet? Many of us are doing work that we would never have imagined one or two decades ago. How about professional blogger or podcaster? Imagine a talent management system in 1999 that was preparing junior journalists to become a newspaper’s full-time representative in Second Life. You cannot use an accountant’s rear view perspective to prepare for an unknown future. It is better to nurture a mix of people with a variety of skills, experiences and attitudes, much as nature does with ecosystems. A biological model trumps a mechanistic one in adaptation to change.
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