Bertrand Duperrin's Library tagged design →  View Popular, Search in Google

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Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions.

However, most companies are still at the basic point of simply making Facebook and Twitter work, much less mastering content for marketing or social web-wide conversations. In fact, last autumn’s Global CMO Study from IBM confirmed that most enterprises just aren't there yet."

socialdata productdevelopment productdesign design listening data marketing customerinsight

" While gathering information is often a key driver for initially getting members to a community, this is not what will keep them coming back and becoming active participants. When launching a successful community, companies need to act more like facilitators than as dictatorial owners. Listen to what the users like and want, then play the facilitating role as they build and grow the community."

communities design communitydesign membership influence

"While some companies, notably Netflix (the just renewed the Netflix Prize) and Emporis (real estate data), have built their own crowdsourcing capabilities internally, this is not something most companies are experienced with or prepared to do themselves. It also often doesn't make sense to build a crowdsourcing environment in-house unless the work to be done is strategic to the business. For these organizations there are now commercial services available which have all the necessary ingredients to begin using them right away to crowdsource."

crowdsourcing problemsolving innovation participation design work testing support

In this environment, companies need to evolve into what I call an Aligned Enterprise which I’ve defined as:

An organization that acts cohesively and embraces change in its environment

alignment alignedenterprise leadership design engagement responsiveness adaptability customers

I sat in a presentation of a talent management system last week and after being shown how skills could be categorized and people identified for progression, I had one question. How can you prepare for a job that does not even exist yet? Many of us are doing work that we would never have imagined one or two decades ago. How about professional blogger or podcaster? Imagine a talent management system in 1999 that was preparing junior journalists to become a newspaper’s full-time representative in Second Life. You cannot use an accountant’s rear view perspective to prepare for an unknown future. It is better to nurture a mix of people with a variety of skills, experiences and attitudes, much as nature does with ecosystems. A biological model trumps a mechanistic one in adaptation to change.

talentmanagement design workdesign training knowledgeworkers

blog blogs business collaboration communication cooperation culture internet intranet motivation networking people social socialnetworking web web2.0 design folksonomy interactions communities participation usabilité

blog blogs business communication innovation management marketing usabilité web2.0 fun design

blog corporate management marketing web2.0 design usabilité Business social gtd