Bertrand Duperrin's Library tagged dataadministration → View Popular, Search in Google

Dec

2009

Social CRM - a dead end?

"Bolting an "S" onto the CRM seem to make it harder not better. Of course in the days of Social Media companies need to do something. But sCRM seems to be the opposite direction. sCRM seems to be accelerating the disaster we have on the sales side. "

socialrelationshipmanagement.blogspot.com/...social-crm-dead-end.html

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crm socialcrm dataadministration relationship sales lead

The worst are the ones who still promote the "low touch sales model".
We are customer data admins, not customer relationship managers. We manage the theoretic aspects of the relationship but I am about 10-20% of my business hours with a customer - at best
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- AT BEST. Other activities are reviewing the lead process, the nurturing process, we have very sophisticated processes and it takes a lot to actually go through them every day".
- Take the C out of the sCRM". As our networks grow exponentially, we also may need a good tool, but we need a tool that helps us with the actual relationship

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