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Online, we often talk about listening to our customers on social channels to help make content decisions in marketing. Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions.

However, most companies are still at the basic point of simply making Facebook and Twitter work, much less mastering content for marketing or social web-wide conversations. In fact, last autumn’s Global CMO Study from IBM confirmed that most enterprises just aren't there yet."

socialdata productdevelopment productdesign design listening data marketing customerinsight

governance socialsoftware socialbusiness enterprise2.0 processes people technology data

"Big data, unstructured data, semi-structured data. Data is all over the technology news, and for good reason. It is overwhelming most organizations; requiring new ways to operate to stay competitive; helping to serve customers better; and bringing new products to market faster. "

bigdata unstructureddatas customers customerservice customerinsight insights customercentricity data knowledge knowledgecapital

"What exactly is Big Data? It’s a product of the Internet combined with all the new ways that are emerging to gather, discover and make sense of data. "

bigdata data discovery internetofthings decisionmaking analytics

"With more analytics about which organizations need help and which people are available, we could create a true marketplace for people looking to donate their time and skills."

service data marketplace skills humanresources humancapital talent talentmanagement

socialbusiness enterprise2.0 data analytics BI bigdata socialdata E2E C2C B2B E2B B2C

"I recently read about the Five Top Challenges of Integrating Social Media Data with Business Applications by Elias Terman on the CTOEdge.Now it seems to me that these issues are all, or at least mostly, about how to connect old school enterprise applications of record that deal with transactions and the new school systems of engagement that deal with interactions."

socialmedia data integration workflow transactions interactions knowledgework

"In looking at different definitions with different perspectives and a business lens, the one above made the most sense to me. After 16 months, it was time to revisit a diagram created for “A Guide to Understanding Social CRM”. I will not go so far as to call my earlier work wrong, naïve is a better descriptor. The evolution diagram contained my thought process at that time. Without over using the concept, my own thinking has evolved."

crm socialcrm data process relationship context interactions

"Salesforce’s Marc Benioff continued his now-epic stream of social business thought leadership at this week’s Dreamforce 2011 in San Francisco. The messaging was certainly world class and the slew of announcements this week will address many of the shortcomings or feature gaps in its social software product line. But is a company whose roots are in sales automation and cloud-based SaaS the right firm to take organizations fully into the social world of the 21st century?"

socialbusiness enterprise2.0 socialenterprise salesforce crm socialcrm data cloud hosting sales

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Les membres du Parlement européen veulent savoir quelle attitude les législateurs comptent adopter dans le conflit qui oppose la directive européenne sur la protection des données (Directive 95/46/EC) au Patriot Act américain."

cloud cloudcomputing patriotact data microsoft privacy

"Le 28 et 29 mai, s'est tenue à Mountain View la première édition de la conférence Quantified Self (QS) (que l’on pourrait traduire littéralement par "la quantification de soi" pour parler "de la capture, de l’analyse et du partage de ses données personnelles", comme l’explique Emmanuel Gadenne). InternetActu propose un compte rendu des différents ateliers."

attention quantifiedself productivity data measurement privacy

"Analyzing large data sets—so called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place.

Research by MGI and McKinsey's Business Technology Office examines the state of digital data and documents the significant value that can potentially be unlocked. "

productivity data bigdata competition innovation decisionmaking

"La mise en œuvre des applications de Case Management nécessite une approche qui diffère de celle requise pour les applications de pur BPM. J’ai eu l’occasion plusieurs fois ces dernières semaines d’échanger à ce sujet avec différents interlocuteurs aussi je vais tenter de mettre noir sur blanc ma vision des choses."

bpm casemanagement adaptivecasemanagement process processcentricity data

"In this interview, Forrester research analyst James Kobielus talks about how 'social business intelligence' combines business intelligence, knowledge management, social networking and collaboration, social media monitoring and analytics. How can it help your business?"

businessintelligence socialbusinessintelligence knowledgemanagement socialnetworking analytics data

" mais a-t-on déjà pris le temps d’en définir les contours ? Bon en fait il existe déjà de nombreuses définitions et c’est plutôt moi qui suis à la traine sur ce sujet… Je vous propose donc de rattraper ce retard et de faire le point avec vous sur ce meta-concept. « Meta-concept » ? Oui tout à fait, car il n’existe pas réellement de définition précise, uniquement des interprétations de l’évolution de l’outil informatique en entreprise. Vaste sujet qui mérite quelques explications."

intranet2.0 intranet socialintranet information knowledge communities collaboration application data

"Investors started the year excited, then disappointed, about the potential of a Facebook IPO and a $50B valuation. But fortunately, the upcoming LinkedIn IPO and its $2B valuation gives them an opportunity to get in the game and cash in on the much talked-about “social network” trend.

The LinkedIn IPO is indeed exciting, but if you are an executive, you should spend more than just your money on LinkedIn – you should spend time understanding how the social network works, and how its model can help you build better applications for your organization."

linkedin facebook IPO valuation socialnetworks data privacy analytics time value

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Quelle gouvernance face à l’augmentation des données et des contraintes réglementaires ?
2 days ago "

data governance regulation risk ibm atlas legal costs datagovernance

ibm informationoverload governance quality storage infrastructure lifecycle data datalyfecycle privacy security datagovernance

"Le modèle 2.0 accélère la croissance du volume de données disponibles mais il se développe autour de solutions de partage, de collaboration et de diffusion de l’information, est-ce pour autant un paradoxe ?"

data information assets informationlifecycle lifecycle value

"Even if you can’t measure exactly what you want, you can learn about the area with related data. You are not able to measure the exact benefit of a happy customer but you can get measures that give you evidence of the value and even magnitude. And you can get measures of the costs of dis-satisfied customers. I just mention this to be clear getting data is very useful and most organizations need to focus on gathering sensible data and using it well."

measurement data deming management improvements ongoingimprovement