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"When Jim Highsmith graciously invited me to give the opening keynote at the inaugural Agile Executive Forum in Salt Lake City this week, I had to really sit down and think about what I’ve been working on the last few years, namely social business, as compared the conference theme, agility and business."
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And, as it turns out, agility and social business, as two major new ways of connecting and organizing people in directed activity, have plenty in common. Perhaps even more importantly, they have key things to learn from each other.
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The value of social media is relative to the cycle of social media transformation that is vetted through the marketplace of peers. Past industries were started, enabled and created by conversations that led to innovation.
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Conversations are filled with information which is shared with others. The internet, in its current stage, enables the propagation of conversations from one to one to millions at the click of a mouse. The acceleration of conversations at rates beyond past experiences facilitates the transformation of information into knowledge. Subsequently a few people discern the knowledge gained and move to the creation of innovation in product, service and delivery (marketing, service and reach).
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