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17 Nov 09

5 Impressive Real-Life Google Wave Use Cases

"Should you happen to be one of those people, we’ve got a number of different resources that you can use to get up to speed with Google Wave. This time around, however, we wanted to look at how people are actually using it now. From process modelling and customer service, to project collaboration, annotation, and gaming, the examples listed here highlight the power of the newborn medium, and in part, showcase what we can expect as the platform matures."

mashable.com/...google-wave-use-cases - Preview

googlewave collaboration realtime usecase casestudies SAP salesforce modeling customers customerservice RPG

27 Oct 09

Manufacturers Tap Social Networks

"Social networking is taking its place among the corporate strategies of a growing number of companies. Manufacturing businesses are no exception. In fact, some of the world’s better-known companies are plunging into the social networking scene in a big way.

Here’s a rundown of what some of them are doing:"

www.internetevolution.com/author.asp - Preview

socialnetworking manufacturers ideas bestpractices customerservice innovation

22 Sep 09

The Social CRM Virtuous Cycle

In this installment of our Social CRM Blog Series, we’ll be turning from “Why” you should be looking at Social CRM to “How” you should think about it for your own organization. For that purpose, Helpstream developed a concept to help visualize this process—we call the Social CRM Virtuous Cycle:

corpblog.helpstream.com/...social-crm-virtuous-cycle.html - Preview

socialcrm customers customerservice sales marketing leadgeneration awareness

Listening is an essential skill for every business function, and Social CRM gives you an unprecedented opportunity to hear what’s being said—both within your own customer community and throughout the broader Web through social monitoring tools
Getting the word out is always high on the marketing agenda—Social CRM is a helpful vehicle for doing this. Word-of-mouth begins with your customers. It is important to make sure your marketing is delivering the right words to the right mouths;
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- Find a role for other Influencers and interested parties to play in your community. Invite them to join your conversations. Make sure you have discussions and content available that will appeal to those audiences. A proper social platform will give you all the tools you need to create a personalized experience that differs for customers, prospects, influencers and even competitors and naysayers—now you can minimize the downside and maximize the upsides
- Once you’ve got leads visiting your community, it’s time to look for opportunities to close. A properly configured Social CRM system and platform will have afforded you the ability to nurture the leads until they’re ready to be sold to.
- Aside from awareness, sales benefits from the three “R”s that communities can readily offer: references, referrals and repeat business.