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Apr
30
2012

"As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways."

socialmedia marketing sales customerrelationship crisis crisismanagement brand brandawareness

  • In short, today’s chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. It’s much more than simply another form of paid marketing, and it demands more too: a clear framework to help CEOs and other top executives evaluate investments in it, a plan for building support infrastructure, and performance-management systems to help leaders smartly scale their social presence
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  • Demystifying social media
Dec
6
2011

"En période de crise où tout va mal par définition, il est aisé de tirer des conclusions à valeur définitive : crise de confiance, crise de parole, crise des dirigeants. C’est oublier un peu vite que ce que nous vivons ou ressentons aujourd’hui est le fruit d’une lente et régulière dégradation entre toutes les expressions de pouvoirs et l’opinion publique."

crisis communication corporatecommunication socialmedia humanresources leadership credibility

  • un français sur deux est incapable de citer une entreprise crédible (Occurrence-Stratégies 27/10/2011).
  • C’est tout le système de leadership consanguin français qui vit une fracture de sens historique avec ses concitoyens-salariés.
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Oct
28
2011

"« En France, “la débrouille”, le fait de “faire avec” sont encore considérés comme des moments ponctuels, des accidents de parcours, qui, s’ils se répètent, risquent de mettre en péril la rigueur et la lisibilité du système. » Cette notion fait pourtant référence à des compétences fondamentalement positives dans les pays anglo-saxons, dans des domaines aussi variés que l’innovation, l’entrepreneuriat, des systèmes d’information… Le manager bricoleur est donc un profil précieux pour une entreprise,"

management makeshift connectivity creativity skills responsiveness versatility adaptability recognition reward resilience crisis

  • Le manager bricoleur est notamment capable d’associer les personnes en reconnaissant leur polyvalence, et ce pour un travail pour lequel elles n’ont pas forcément été embauchées
  • Il mêle ainsi la proximité (entretenir un rapport de familiarité avec son environnement), la connectivité (être capable d’associer telles et telles ressources), et la créativité (trouver des rapprochements ingénieux, imaginer des utilisations détournées).
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Jul
10
2011

"This year, leaders of all kinds face a single, critical challenge: building 21st century organizations that yield new sources of advantage, powered by new rules of management.

Here's why - and how to get started.

Tomorrow will not be like yesterday. This is no mere recession: it's a tectonic global shift in savings, consumption, and investment. Today's macropocalypse is a rupture in the global economic fabric - and the next half-decade will be spent reweaving it. It is not a temporary departure from business as usual, an illness - it is a structural transformation, a lasting change. "

economics management marketing innovation recession crisis production businessmodel

  • Yesterday's businesses were built for a world of overconsumption, artificially cheap production, symmetrical competition, and macroeconomic stability.
  • hey look and feel radically different because they were built for 21st century economics, not 20th century economics. They are organized and managed according to new rules; and it is those new rules that make the difference between surviving - and thriving in - the macropocalypse, or being vaporized by it.
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Dec
30
2010

"Some travelers stranded by the great snowstorm of 2010 discovered a new lifeline for help. When all else fails, Twitter might be the best way to book a seat home. "

airlines socialmedia twitter crisis crisiscommunication crisismanagement deltaairlines jetblue facebook

  • Since Monday, nine Delta Air Lines agents with special Twitter training have been rotating shifts to help travelers wired enough to know how to “dm,” or send a direct message. Many other airlines are doing the same as a way to help travelers cut through the confusion of a storm that has grounded thousands of flights this week.
  • People who could not send a Twitter message if their life depended on it found themselves with that familiar feeling that often comes with air travel — being left out of yet another inside track to get the best information.
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Oct
23
2010

"La gravité de la crise tient à ce qu'il ne s'agit pas seulement d'une défense archaïque d'avantages acquis et de corporatismes. Il s'agit de cela, mais aussi de beaucoup plus. "

france crisis work socialrights productivity efficiency

  • Le but est de sortir le social de la pure notion juridique où il s'enferme pour que la société réinvestisse dans l'entreprise, la finance, l'économie, « ce qui exige un effort massif d'éducation et de participation à la gestion, encore jamais consenti ».
  • Dans un monde globalisé, les appareils d'Etat nationaux sont voués à la sclérose, si une puissante coopération en réseaux avec leurs pairs et les autres acteurs économiques ne se met pas en place. 
Oct
12
2010

"At SimpliFlying, we saw a paradigm shift in the way airlines handle crises management, in the age of social media. Instead of writing an article on it, we put together an info-graphic, that details the five key steps for managing crises, in the wake of the volcanic eruption. Both a PDF version, and a PPT version are available for download and printing. An Apple Keynote version will be available soon."

socialmedia airlines crisis crisiscommunication crisismanagement

Aug
8
2010

"As you may expect, I have a management lens through which I look at these things. I really think that it is significantly a management problem, more than an economic problem or financial problem. If you look at the sub-prime issue, there were two things that were indications of management gone wrong. One is the short-term nature in how people manage. So, write those mortgages as quick as you can, cash in and get the heck out which is a very short-term perspective with people who are mismanaging"

crisis management economics mintzberg shortterm leadership communities communityship cooperation Sustainabledevelopment

  • This is partly because they do not care about the long-term and partly because they do not care about their own institutions or customers, they care about themselves.
  • Even if leadership is designed to encourage and to bring along other people and engage other people, it is still the individual driving it
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Apr
23
2010

"It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

engagement airlines crisis crisiscommunication socialmedia

  • Inform

     

    In tense, time-sensitive circumstances travellers turn to social media for information. The most effective tweets and status updates read like newspaper headlines: clear, concise and timely.

  • Reassure

     

    Between news updates, some airlines are reassuring customers that there is a light at the end of the tunnel

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Oct
23
2009

"In order to determine whether management should understand and use social media one must consider the role of management."

socialmedia management comminication learning crisis deming

  • In his book Out Of The Crisis (1986) W. Edwards Deming saidWe are living in prison, under the tyranny of the prevailing style of interaction between people, between teams, between divisions.” We must replace the idea that we need competition between people with cooperation. Present practices squeeze intrinsic motivation, self esteem and dignity out of people over their life time. The forces of destruction such as forced distribution of grades, merit systems, competition between people and groups, incentive pay, numerical goals, explanation of variances, and treating every group as a profit center.  People are born with such as intrinsic motivation, self esteem, dignity, cooperation, and joy in learning.”
Apr
8
2009

There is nothing like a crisis to clarify the mind. In suddenly volatile and different times, you must have a strategy. I don’t mean most of the things people call strategy—mission statements, audacious goals, three- to five-year budget plans. I mean a real strategy.

For many managers, the word has become a verbal tic. Business lingo has transformed marketing into marketing strategy, data processing into IT strategy, acquisitions into growth strategy. Cut prices and you have a low-price strategy. Equating strategy with success, audacity, or ambition creates still more confusion. A lot of people label anything that bears the CEO’s signature as strategic—a definition based on the decider’s pay grade, not the decision.

structuralbreak crisis businessmodel strategy

  • The wrong way forward in a structural break during hard times is to try more of the same. The break and the hard times are sure indications that an old pattern has already been pushed to its limits and is destroying value.
  • Complexity also manifests itself in the soaring volume of e-mail. Philip Su, a Windows Vista software engineering manager, reports that the intensity of coordination on this project created “a phenomenon by which process engenders further process, eventually becoming a self-sustaining buzz.”
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Mar
26
2009

The last two Enterprise 2.0 FORUMs have shown that there are some reoccuring characteristics of sucessful perceived E2.0 projects that - from a qualitative perspective - might turn out to be the critical success factors. In regards to our on-going discussions about the topics of the Enterprise 2.0 programm I would therefore like to make some summing-up on these aspects:

enterprise2.0 enterprise2.0forum businesstransformation downturn crisis organization IT adoption feedback integration

  • IT organizations usually follow a Plan-Build-Run framework that often means Plan-Build-Runaway after the system is deployed. But since many social applications are not transactional or process-specific in a traditional sense [.
  • It structures the benefits of feedback on five levels (from the more concrete to less concrete) :  “social creation” (benefits from the collective intelligence and actions in creating information, cross-links etc), direct feedback (benefits from cross-linking people and information by trackbacks, comments, bookmarks and feed subscriptions), systemic feedback (benefits from new relations/interconnections between people and information) and social feedback (benefits from gaining positive feedback, authority and acknowledgement).
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Jan
30
2009

La crise qui s’annonce durable, contraint les organismes publics et privés à réduire la voilure pour traverser sans trop d’encombres la tempête.
Pour ce faire, celles-ci lancent des « programmes de transformation » de leurs fonctions métier et support en vue d’améliorer la performance (transformation de la fonction finance, transformation de la fonction It, RH, achats, supply chain,..).

crisis downturn change transformation

  • 1. La première approche consiste à améliorer « l’existant ». Pour ce faire, on évalue l’organisation (finance, It, RH,...) en termes de coûts, délais,... La question est : combien coûte le processus de reporting par exemple, on compare ce coût aux meilleurs de la classe (benchmarking) afin d’identifier d’éventuels gains.
  • 2. La seconde approche ne tient pas compte de l’existant. La question est : que devra / devrait être ma fonction X (finance, IT, RH,..) dans 3, 4, 5 ans compte tenu par exemple des nouvelles technologies, des nouvelles contraintes réglementaires, de la nouvelle organisation de l’entreprise. Cette approche peut/ doit conduire à la création de nouveaux processus qui porteront de nouveaux objectifs et à la suppression de processus existant.
Jan
15
2009

What really disturbs surviving employees about downsizings is that they cannot control or rationalize the events. If I have a co-worker who frequently arrives late and does low quality work, I can rationalize her layoff by saying to myself, “She didn’t carry her weight and deserved to be let go.” If, instead, my co-worker seems to work as hard and as well as I do and then, through no fault of her own, happens to be the victim of a “reduction in force,” I cannot rationalize that. More important, I fear that I cannot control my situation: in the first scenario, I have a sense of control over my fate by continuing to do high-quality work. In the second scenario, working hard or working well doesn’t seem to help me retain my job.

downturn downsizing organization performance fear management control pressure risk creativity generationy generationme crisis

  • : If six people are left covering the work of 10, no one has time to think up new and better approaches to work. Invariably, people work harder and not smarter after a downsizing.
  • Adding to the problem is that people take fewer risks and become less creative. Creativity requires trial and error, and no one knows what happens to those who experiment with a new approach and then fail
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Jan
9
2009

The bomb that has blown up the heart of the world's financial system was not primarily financial. It's true that finance provided the high explosive in the shape of the structured vehicles, collateralised debt obligations (CDOs) and derivatives devised by the rocket scientists of Wall Street and the City. But it needed a detonator to set them off: the unfit-for-purpose management model that has governed the way our companies work for the last 40 years.

pull downturn management management2.0 garyhamel peterdrucker crisis creativity efficiency trust performance performancemanagement

  • This is the challenge for Management 2.0: reorienting management from compliance to creativity, from flogging efficiencies out of existing resources to generating new ones, from zero-sum to positive-sum by recognising, as Hamel says, the commonsense proposition that in the long term the corporation can only prosper if employees, suppliers, the community and indeed the planet do too.
  • First, many of the 'grand challenges' put forward in the discussions - the need for companies to articulate a purpose beyond making money (a conference near-consensus), distributed leadership and strategy- making, the fostering of community and citizenship, building trust - are not new at all. It's more that they have been driven to the periphery of management concerns by the treadmill of Management 1.0.
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Jan
5
2009

OUR financial catastrophe, like Bernard Madoff’s pyramid scheme, required all sorts of important, plugged-in people to sacrifice our collective long-term interests for short-term gain. The pressure to do this in today’s financial markets is immense. Obviously the greater the market pressure to excel in the short term, the greater the need for pressure from outside the market to consider the longer term. But that’s the problem: there is no longer any serious pressure from outside the market. The tyranny of the short term has extended itself with frightening ease into the entities that were meant to, one way or another, discipline Wall Street, and force it to consider its enlightened self-interest.

shortterm longterm finance downturn crisis

Dec
5
2008

Downturns place companies’ talent strategies at risk. As deteriorating performance forces increasingly aggressive head count reductions, it’s easy to lose valuable contributors inadvertently, damage morale or the company’s external reputation among potential employees, or drop the ball on important training and staff-development programs. But there is a better way. By emphasizing talent in cost-cutting efforts, employers can intelligently strengthen the value proposition they offer current and potential employees and position themselves strongly for growth when economic conditions improve.

Companies can maintain their attractiveness to internal and external talent by using cost-cutting efforts as an opportunity to redesign jobs so that they become more engaging for the people undertaking them. A job’s level of responsibility, degree of autonomy, and span of control all contribute to employee satisfaction. Head count reductions provide a powerful incentive to use existing resources better by breaking down silos and increasing the span of control for challenging managerial roles—thus improving the odds of engaging key talent in the redesigned jobs.

talent talentmanagement downturn crisis workdesign jobdesign silos management

Nov
29
2008

An economic world turned upside down makes it easier to take a fresh look, and this can open the door to making changes that will benefit you and the most important people in your life, now and in the long run. Here's what one of my former students, Deika Morrison, said to me yesterday when I asked her about the leadership silver lining in the cloud of our current economic crisis. She said that this is a unique opportunity to see "if you are achieving what you have identified as important. In an environment of record unemployment, people feel like they are not empowered and have no options." Now, she said, is a chance to discover that "you might have been doing work you really never wanted long-term and therefore you can move on faster, in a more productive manner. It's about changing mindset from depression, in every sense of the word, to opportunity."

crisis management experiment

Nov
20
2008

La réalité, c'est que la crise n'est que l'écume des choses qui vient révéler l'immobilisme face à la nécessité de prendre acte que le monde change. Et le fait est que le monde change vite et va changer encore plus vite car, justement, les crises ont cette faculté de faire bouger, de révéler que le train est déjà parti du quai, en fait.

Mais affronter l'incertitude n'est pas qu'une conclusion au présent, c'est aussi une des dure leçon de la partie vraie de la crise. Si celle-ci s'est produite, c'est notamment parce que personne n'a réagit aux signes annonceurs. Pourquoi ? non pas qu'il n'y a eu aucun signe annonceur, simplement que ceux-ci n'étaient pas dans le tableau de bord ou que le signal qui y apparaissait n'était pas identifié.

crisis management uncertainty weaksignals ideas culture strategy project

Nov
15
2008

This is a presentation I did this week at the Butler Group Enterprise Web 2.0 Strategies Event. The point of the presentation is how to reduce costs in a time of crisis, but also don’t forget about innovating.

I’ve adapted the presentation to be shown online, with commentary on the slides where I would have been speaking.

I talk about 3 areas

* Reducing costs (by saving on event costs, and market research costs)
* Innovating (by providing an open and transparent way for people to share their ideas)
* Productivity (which is a by-product of the others, but also increasing revenue for example with more effective sales teams)

crisis costs costreduction innovation productivity socialsoftware enterprisesocialsoftware

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