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Balancing Technology and Culture During a Social Business Implementation
The topic of corporate culture and social computing has been done to death but still seems to rumble on as an undercurrent for many blog posts. Views range from the suggestion that corporate culture needs to be right for social computing to succeed all the way through to suggestions that social computing can act as a catalyst for cultural change. Of course its never as clear as either of those academic stances and when you listen to people in workshops saying, "it's not about the technology, it's about the people," in the same breath as, "the platform has to be perfect," it becomes very apparent very quickly that there is confusion over where the optimum balance lies.
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Let me start by saying the final aim of any social business program shouldn't be to find balance between technology and culture.
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In a company with a good culture they'd see the benefit of sharing and make the best of the tools they have. In a poor culture, one where there is fear or dislike of sharing, it's easy for people to use the drawbacks of the technology or process as an excuse not to share. "It's too cumbersome to upload a document," "It's too difficult to find a time when everyone is available for a meeting." In this case an answer would be to set-up a blog platform. Make the blog platform easy to use. Make the process of posting to the blog wonderfully simple. Those people who didn't share simple because the ways of sharing in the past weren't good enough will now be able to share. Those who used technology as an excuse will still not share.
Open Enterprise 2009 - Charlene Li Interviewed by Stowe Boyd
Head over to Open Enterprise 2009: Charlene Li Interview and hit play (Or watch it directly here with the embedded link shared below) for an entertaining exchange of some of the following ideas:
1. On Leadership
2. On Bottom-up or Top-Down (This is something I will be blogging about it, too, to share some further insights on the topic)
3. On the Power Shift as Cultural Barrier
4. On Tools
5. On Blogs
6. On 10 Years Ahead
How Embracing Digital Can Change Corporate Culture
Michele Azar, VP-emerging channels at Best Buy, and John Weiss, managing director of Delta.com, joined Mr. Kraut on a panel moderated by Nielsen Online's Pete Blackshaw to discuss the ways in which technology has changed their companies from both an internal and external standpoint.
E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez » The Impact of Corporate Culture on Social Media (IBM’s Case Study) by Adam Christensen
"[...] here’s the main point: That culture is, in my view, the most overlooked, underestimated factor determining whether social media succeeds or fails in a company. And when corporate culture and social media are pitted against each other, social media will always fail. Always."
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