Bertrand Duperrin's Library tagged corporatecommunication →  View Popular

This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition.

In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page.

Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Not good.

www.socialmediatoday.com/...121036 - Preview

communication socialmedia culture corporatecommunication

Corporate leaders do not need to hire pollsters but they do need to be more cognizant of the impact of their messages. Most managers are very good at giving messages; following up with repeated iterations is more of a challenge, but a greater challenge is often gauging the effect of the message. We see this most evidently during organizational transformation efforts. There is a lot of energy and enthusiasm expended in getting the word out about the "big change" but relatively little follow up in terms of listening and evaluating impact. To address this, consider these suggestions when crafting your next communication plan.

blogs.harvardbusiness.org/...you_really_know_what_your.html - Preview

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