Bertrand Duperrin's Library tagged corporatecommunication →  View Popular, Search in Google

"Qui peut nier la réalité de la vraie vie du social média qui permet l’interconnexion permanente entre les individus et leurs parties prenantes. Avec l’explosion de l’internet mobile de surcroit "Ma Marque digitale" me suit partout… à commencer sur mon lieu de travail.

Et pourtant 64% des entreprises continuent à interdire l’accès des réseaux sociaux à leurs salariés et 80% des DRH pensent que les réseaux sociaux sont avant tout un outil parmi d’autres de communication et d’image.
L’entreprise et par-delà ses us et coutumes en termes de management, de communication, mais aussi de business sont encerclés, voire submergés par des pratiques et des attentes qui lui sont totalement étrangères."

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"En période de crise où tout va mal par définition, il est aisé de tirer des conclusions à valeur définitive : crise de confiance, crise de parole, crise des dirigeants. C’est oublier un peu vite que ce que nous vivons ou ressentons aujourd’hui est le fruit d’une lente et régulière dégradation entre toutes les expressions de pouvoirs et l’opinion publique."

crisis communication corporatecommunication socialmedia humanresources leadership credibility

"A team of more than 40 IBM consultants have undertaken a massive redesign of IBM’s web properties: a galactic redesign that includes both the external website and internal intranet.

The core objective: a Single design system that converges the intranet (W3) and Internet standards, incorporates reusable design patterns and evolves the design system through collaboration."

ibm casestudies intranet intranet2.0 socialintranet W3 collaboration corporatecommunication internalcommunication expertslocation

"En septembre 2011, Jean-Bernard Levy, PDG du groupe français de communication et de divertissement Vivendi, s’est lancé dans l’aventure des réseaux sociaux en ouvrant un blog personnel. Bien qu’il soit oint de la bénédiction corporate de l’entreprise, l’initiative n’en est pas moins intéressante puisqu’aucun de ses homologues du CAC 40 n’a jamais accompli jusqu’à aujourd’hui la moindre incursion dans la blogosphère."

blogging corporateblogging CEO corporatecommunication communication brand personalbranding

"There are three key areas which can assist in transforming your intranet from a barren land of little use in the day to day lives of your employees to a vibrant resource for information delivery and corporate communication as well as a platform for collaboration."

intranet adoption collaboration collaborative corporatecommunication information time mobility culture

"IBM’s 407,000 or so employees are all on track to become communicators.

How, and why? The company’s intranet, w3, has undergone an evolution over the past decade as more tools encouraging employees to generate their own content—blogs, an internal wiki, social bookmarking tools, file-sharing—have led to a deluge of posts."

communication curation filtering filters informationoverload casestudies IBM W3 corporatecommunication

This concept of going from macro to micro must be the most significant development brought by the social Web. While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition.

In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page.

Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Not good.

communication socialmedia culture corporatecommunication

Corporate leaders do not need to hire pollsters but they do need to be more cognizant of the impact of their messages. Most managers are very good at giving messages; following up with repeated iterations is more of a challenge, but a greater challenge is often gauging the effect of the message. We see this most evidently during organizational transformation efforts. There is a lot of energy and enthusiasm expended in getting the word out about the "big change" but relatively little follow up in terms of listening and evaluating impact. To address this, consider these suggestions when crafting your next communication plan.

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