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30 Jun 09

Reinventing Silos

Blogs and wikis provide specific formats to content. There are behavioral format clues that differentiate a blog from a wiki, but under the covers it’s all content. Content elements have value beyond the formats and applications that hold them hostage — they’re enterprise assets that can be repurposed in other formats. The specific format of content (.pdf .doc .html) is really only relevant for consumption — to associate the ‘viewing’ of the content with an application that can display it. The semantics of the content itself doesn’t really care about the format (don’t hold me to that when I’m telling you how to create semantically-relevant formats), just ask your favorite search engine — it’s all words to them.

www.fastforwardblog.com/...reinventing-silos - Preview

silos content formats enterprise2.0

  • Consider a simple ‘hostage’ example (one that I’ve been aghast as many UX designers have missed the significance of), a UI with the labels “Blog” and “Wiki” as two separate options for navigation.
  • Sure, 2.0 technologies can increase transparency across organizations, but that’s all lost as you move across ‘closed’ solutions or formats, with no architectural layer to synthesize it all. One silo is simply replaced by another.
08 Apr 09

The content cascade: How content will flow in digital news enterprises » Nieman Journalism Lab

But let me lay out a different vision of how content will flow in a fully digital news enterprise, whether it’s the Associated Press or your friendly neighborhood blog, with benefits at all levels of content creation and consumption: the content cascade.

www.niemanlab.org/...managing-the-content-cascade - Preview

content socialmedia enterprise2.0 intellipedia

  • In any event, finding and implementing the right software will not be nearly as difficult as moving people and organizations through the needed organizational and cultural changes.  The content cascade is not intuitive, nor is it automatic once begun; it must be actively taught, managed, encouraged, facilitated, conducted.
24 Jan 09

Reiser 2.0 : Weblog

This is pretty cool and probably the dream of any online marketeers. Community created content is TRUSTED by the community !

But how can you build trusted "bottom up" content?

Its all about how you facilitate the communities !

blogs.sun.com/...through_facilitated_communties - Preview

communities trust facilitation content

  • 1. We need to build a content trust model
  • 2. We need to build a reputation model
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