Bertrand Duperrin's Library tagged consumerapplications → View Popular, Search in Google

May

2011

Gamification Of Enterprise Applications

"Gamification is a hot topic for consumer applications. It is changing the way the companies, especially the start-ups, design their applications. The primary drivers behind revenue

and valuation of consumer software companies are number of users, traffic (unique views), and engagement (average time spent + conversion). This is why gamification is critical to consumer applications since it is an effort to increase the adoption of an application amongst the users and maintain the stickiness so that the users keep coming back and enjoy using the application.

This isn’t true for enterprise applications at all."

www.cloudave.com/...ion-of-enterprise-applications

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gamification enterprisesoftware software consumerapplications enterpriseapplications rewards applicationdesign

For enterprise applications, the end user is not the buyer. The buyers of enterprise applications write a check but don’t use the applications, and even worse, the end users have a little or no influence on what gets bought.
The fundamental reason behind poor adoption of the enterprise applications is that they are simply not easy-to-use and they almost always come in the way to get the actual work done. In many cases, they are designed to be orthogonal to the actual business process that it is supposed to help an end user with. Also, in most cases, these applications are designed top-down to serve the needs of senior management and not the real needs of end users e.g. a CRM system that helps management to run pipeline reports but doesn’t help a rep to be more efficient and agile
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- There’s a significant potential to apply gamification elements to increase the end user engagement for the enterprise applications, make them sticky and fun to use, and make it a win-win situation for the buyers as well as the end users.
- . Also, for the most consumer applications, the individuals don’t compete with other individuals on aspects beyond the application. The employees in a corporation aren’t necessarily known for healthy competition and the gamification rewards might aggravate the existing rivalry.
- I clearly see an opportunity to link the reputation, gained through some kind of contribution, to an economic reward. I know of a case where a manager had set aside 20% team bonus based on contribution to a group WIki as means to open up information and help others. It did work.
- That’s how the applications that people rarely use should be designed; it should use the affordances and principles that the users have witnessed and experienced some place else and it should be broken down like carnival stalls to make the journey easy and fun.

May

2009

Consumer apps in the workplace: much worse than expected

To maintain a grip on application and device security, enterprises will clearly have to work harder. Gartner, for example, predicts that by 2011, 10% of all information technology spending will reside with employees. Employees will acquire their own technology and use it for work purposes - especially in situations where no clear policy is set. Employees are also set to customize 90% of the technology they use at work by 2015.

blogs.orange-business.com/...-much-worse-than-expected.html

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technology consumerapplications P2P customization IT ITdepartment

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