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Apr
17
2012

"A Digital Consumer Survey conducted by IBM has found a “dramatic” increase in the adoption of digital devices and content over the past four years."

study consumer customer socialcustomer digitalconsumer

  • age is becoming a less clear cut delineator of digital adoption with 65% of those aged 55-64 indulging in web browsing and texting whilst watching TV.
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  • IBM survey identifies four ‘digital personalities’ for consumers
May
17
2011

Cette vidéo nous explique que le modèle RH interne chez L’Oréal doit évoluer. En effet L’Oréal doit restructurer son organisation interne pour mieux appréhender les questions digitales."

casestudies l'oreal culture internalcommunication hr communities organization consumer externalcommunication openness

Mar
23
2010

"While debate still occurs about whether consumer social networking is an effective model for how we should run our organizations in the future, one under-appreciated online phenomenon has been quietly and steadily remaking the very notion of business itself.

People have been joining online communities by the millions for years now for a variety reasons, including both business and pleasure. "

communities enterprise2.0 consumer consumercommunities socialcomputing socialmedia crowdsourcing

  • Types of Online Communities and Social Systems Including Enterprise 2.0
  • Open ended/self-directed communities. These are groups of people that have come together and brought their own needs and requirements to the community.
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Feb
3
2010

"Came across this wonderful preso on Social CRM that highlights importance of Social CRM and talks about experiences gained from being an early adopter in this area. I like slide 34 and 35 that focuses on pitfalls and success."

socialcrm brand consumer conversations casestudies telstra socialmedia sales sales2.0

Jun
26
2009

Value chain 2.0 takes into account the active consumer in the production of value, across every level of a company’s activities. Henceforth, we call the active consumer the “ConsumActor “ to indicate this reality.

valuechain valuechain2.0 consumer consumactor

Apr
8
2009

Michele Azar, VP-emerging channels at Best Buy, and John Weiss, managing director of Delta.com, joined Mr. Kraut on a panel moderated by Nielsen Online's Pete Blackshaw to discuss the ways in which technology has changed their companies from both an internal and external standpoint.

corporateculture culture deltaairlines bestbuy consumer clients

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