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26 Jun 09

The Value Chain 2.0: Bringing In The Consumer

Value chain 2.0 takes into account the active consumer in the production of value, across every level of a company’s activities. Henceforth, we call the active consumer the “ConsumActor “ to indicate this reality.

www.lunchoverip.com/...the-value-chain.html - Preview

valuechain valuechain2.0 consumer consumactor

08 Apr 09

How Embracing Digital Can Change Corporate Culture

Michele Azar, VP-emerging channels at Best Buy, and John Weiss, managing director of Delta.com, joined Mr. Kraut on a panel moderated by Nielsen Online's Pete Blackshaw to discuss the ways in which technology has changed their companies from both an internal and external standpoint.

adage.com/...article - Preview

corporateculture culture deltaairlines bestbuy consumer clients