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Bertrand Duperrin's Library tagged competitivemarkets   View Popular

21 Jul 09

How to Manage Outside Innovation

The leading question

Should companies organize outside innovation through collaborative communities or competitive markets?
Findings

* Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
* In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).

sloanreview.mit.edu/...w-to-manage-outside-innovation - Preview

innovation openinnovation crowdsourcing communities competitivemarkets motivation rewards

    • The leading question

      Should companies organize outside innovation through collaborative communities or competitive markets?


      Findings

      • Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
      • In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).
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