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Bertrand Duperrin's Library tagged competitivemarkets   View Popular, Search in Google

Jul
21
2009

The leading question

Should companies organize outside innovation through collaborative communities or competitive markets?
Findings

* Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
* In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).

innovation openinnovation crowdsourcing communities competitivemarkets motivation rewards

    • The leading question
       

      Should companies organize outside innovation through collaborative communities or competitive markets?

       
      Findings
       
      • Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
      • In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).
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