Bertrand Duperrin's Library tagged communitymanagement →  View Popular, Search in Google

"In the past, I used to think that community management and social media management are one and the same thing. It wasn’t until I actually started working as a community manager and then later as a social media manager, did I realize that there is actually a difference between these two titles even though the lines do sometimes blur."

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"Arnaud Gien-Pawlicki, responsable recrutement France de la DRH de l’Apec, détaille les compétences indispensables à la fonction RH telles qu’elles se dessinent aujourd’hui, et relève les tendances majeures des prochaines années."

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"BASF is a well-known German company with over 100,000 employees worldwide. A few years ago, when I visited German companies and participated in Enterprise 2.0 events in the country, there was considerable skepticism that collaboration based on social media would ever achieve significant uptake in a conservative business culture that is highly traditional as well as very hierarchical. Fortunately, this turned out not to be the case. These days, it’s easy to come across successful examples of European (and German) Enterprise 2.0 initiatives, however BASF has become one of the most well-documented and compelling."

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Consequently, one of the questions that seems to come up most often is this: What are the necessary moving parts in a social business strategy? What exactly needs to be included and what can be left out? While the short answer tends to be frustrating and uninformative, namely that it depends on what you’re trying to do. The longer answer, fortunately, is more interesting."

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Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing role in functional areas such as customer care. I have listened to, and debated with, countless community management specialists about community management best practices. I’ve heard a lot about keeping business strategy and community management aligned. There’s no question this is a critical success factor for social business — but the issue is whether or not this responsibility is part of the charter for the online community manager role."

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"It’s fair to say that in 2011, social pervaded a truly wide swath of territory in terms of business capabilities. While social reconceptions of traditional business functions began showing signs of some maturity in select areas (especially social marketing and internal collaboration), strong early adoption was also a hallmark of a few quite recent developments, in particular Social CRM."

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"In my last article, I talked about the Community Manager job title and how it can mean a lot of different things to different people. I’d like to continue that discussion today by reflecting on another trend that I have noticed.

I am hearing about companies that have training programs for community managers – and many of them. They hire people, put them through a training program and, bam, you have a community manager. This seems to be in contrast to how many other management type positions are handled."

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"I celebrated Euan’s post by reviewing each point through the eyes of a Community of Practice facilitator. Prior to this I touched on one point called "follow the energy", which is what the spirit of social business design or enterprise 2.0 is all about.

A discussion on G+ led to points about control, managing, leadership, and facilitation; which Luis Suarez has kindly summarized."

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"So, why do I think that Social Media isn’t Community Management?

Simple – win scenarios. For most (not all) Social Media professionals, they “win” if they maintain a conversation with every person who touches a brand to personalize that brand and create an engaged audience.

For most (again, not all) Community Managers, they “win” if they put themselves out of a job because their users are talking to each other (not just to the community manager), evangelizing the brand and defending itself to the point that the Community Manager is no longer needed."

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"Thus, many businesses now realize they’ve lost intellectual control over a seemingly galactic number of social media projects and that there is too much duplication, inconsistency, and poor coordination between them. As a result, organizations are seeking ways to consolidate, optimize, and bring focus to their social media efforts. What’s emerging is something that for lack of a better term I’ll call a Social Business Unit. It’s actual name varies in organizations and might just be a group inside Corporate Communications or it could be a full-out, dedicated Social Business Unit that’s been created as a new organizational entity."

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There are many benefits to implementing social networking. Here are some of them:

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"En lisant le très bon (et assez courageux) billet de Laurent, je me suis interrogé sur les freins à l’évolution rapide de la pensée dans les entreprises. Est-ce que la raison se trouve dans le déficit de confiance que les annonceurs portent à des consultants externes qui manquent trop souvent d’humilité, de crédibilité et surtout de compétences marketing suffisantes pour intégrer les enjeux des media sociaux dans les disciplines fondamentales ? Ce déficit conduirait-il à s’intéresser de façon obsessionnelle à un sujet secondaire : le ROI ?"

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"ProjExec 5.0 provides social project management for IBM social software. This is a useful extension as the IBM social software is more focused on collaboration. The benefit works both ways as project management is becoming increasingly collaborative so the IBM suite offers a great set of supporting capabilities to ProjExec."

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"Le 31 mars dernier, nous étions une trentaine dans les locaux de Creadigital à Genève pour découvrir, comprendre et échanger sur la stratégie de présence sur les médias sociaux du groupe Air France-KLM."

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"Many companies are missing an opportunity to utilize social media channels to drive sales growth because of a misunderstanding of what consumers want out of those channels, according to a recent study.

The study, conducted by International Business Machines Corp. (IBM), found that a majority of consumers say the top reasons they interact with companies via social sites are to receive discounts and make purchases, but companies rank those as the least likely reasons customers will follow them."

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"La tendance est en effet de moins en moins à se contenter d’écouter. Les prestations de veille se complètent progressivement en intégrant des offres/fonctionnalités réactives ou de community management. Un métier encore jeune, en pleine explosion mais bien plus compliqué qu’il n’y paraît, et pas toujours bien compris. "

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"Transformer une entreprise industrielle centenaire de 130 000 collaborateurs requiert de la méthode et du temps. Il existait déjà des initiatives 2.0 (blogs, wikis...) chez Renault, mais c'est en 2009 que le constructeur automobile a commencé à formaliser une démarche 2.0 globale qui se concrétise par la mise en place d'un réseau social d'entreprise, basé sur Sharepoint.

Pour initier son programme de transformation, Renault s'est appuyé sur des communautés pilote. Elles ont expérimenté de nouvelles façons de travailler et ont servi à valider les scénarios d'usage qui avaient été imaginés."

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"Community management is indeed a critical role in any fledgling social or adaptive business. Monitoring keywords provides us with invaluable insights that reveal the sentiment, volume and reach of activity within our markets. Identifying, tracking, and engaging customers and stakeholders helps us cultivate rewarding communities measured by loyalty and advocacy. Listening to conversations provides us with an opportunity to feel what people are saying and the experiences they’re sharing. If we pay attention, we can surface the ideas and touchpoints that gives us purpose and provide us with opportunities to earn relevance.

Over the years, the role of the community manager has evolved. What started as a gateway to surfacing the conversations related to brands in the emerging conversational landscape, evolved into something far more sophisticated. And, we’re just getting started."

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