Bertrand Duperrin's Library tagged community →  View Popular, Search in Google

"Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.

Meanwhile, employees increasingly look beyond compensation to non-monetary factors such as advancement, recognition, and corporate social responsibility in choosing where to work. And with the retirement of the Baby Boomers looming, attracting, retaining, and growing the next generation of leaders is an essential task for any organization."

marketing humanresources values culture community context stakeholders employees engagement

A business (or non-profit) or government can use these four approaches as a starting point and have different kind of social conversations.

enterprise2.0 community communities content interactions conversations

"Overview: Launching and getting up and running is only half the battle when it comes to CoPs. CoP pundits are constantly advocating new social technologies, new processes, and new metrics. But for a CoP (and its members) to thrive requires embracing a few simple organizational change ideas, and making them concrete, authentic, and fun. The “Sustainable Communities Critical Success Factors” do just that. A sustainable Community of Practice (CoP) demonstrates measurable value to both the organization and CoP participants contributing relevant knowledge, and nourishing lasting and productive relationships. Any CoP, by definition, convenes to cross organizational boundaries, to build a shared body of knowledge, and to network. But a sustainable CoP comes together with a shared sense of passion and applies that to practical outputs. While most COPs fade, sustainable CoPs endure:

* Members express a spirit of volunteerism that beyond their personal objectives and “WIIFM”;
* CoP “working groups” generate relevant products that integrate diverse insights; and
* CoP outcomes show up in corporate metrics, and, ultimately CoP ideas influence corporate planning. "

community communities communitiesofpractices leadership facilitation role metrics onboarding measurement recognition

"How are you addressing the risk of employees posting something “stupid” on a community like promising a customer something they cannot deliver or something along those lines?



I need examples asap for a preso to the exec team by the end of the week. Would love to hear from you."

communities communitymanagement risk mitigation governance policies community

"So why don’t we collaborate more then? Specially, using this next generation of collaboration and knowledge sharing tools (You can see how right here, using such terms, you have a great opportunity to escape the Enterprise 2.0 hyped term, too! :-) heh). What is it that is stopping us all from collaborating and sharing our knowledge with other knowledge workers? I am sure if I would go ahead and ask you that question, you would probably venture into sharing along a whole bunch of different reasons as to why people don’t collaborate. Feel free to chime in through the comments adding those various reasons. For now, though, I will share with you briefly what I think are the top 3 most damaging reasons that prevent people from collaborating effectively: "

collaboration performance community

"I was recently asked for one word that best describes the skills needed by community managers. My answer was ‘translation’ – community managers sit at the nexus between various groups both within and external to the community. Translating – not in the traditional sense of translating different languages – but in the more complex sense of translating the same concept or decision in to the language used by various groups is core to gaining support, resolving conflict, and communicating effectively to groups of people over which the community manager has no direct authority. But that’s my perspective "

community management sense translation language

"es managers doivent prendre confiance en eux dans ce nouveau challenge et répondre notamment à deux défis, souvent inhabituelle dans les organisations traditionnelles :

* Savoir coordonner sans centralisme
* Savoir animer sans hiérarchie"

management leadership community management2.0 collaboration

Gary Hamel described an innovative management approach that has stuck with me. W.L. Gore management has a hands-off approach to managing employees. Each employee is free to say ‘no’ to any request by a colleague. That’s right. Refuse to do something a colleague asks.

Damn, that sounds pretty good, doesn’t it? No more of those annoying requests that drive you insane.

But doesn’t it also sound like a recipe for anarchy? I mean, companies need employees to get specific things done, on a timely basis. It’s what make companies “go”. You get people refusing to do work, things will grind to a standstill.

All true, if the story stopped there.

management community visibility