Bertrand Duperrin's Library tagged communities →  View Popular, Search in Google

"It is important to clarify the type of collaboration you are talking about. Although the different types are not black and white, there are fundamental differences. Why is it important to clarify?

It influences the coherence of your whole digital workplace, in particular your entry point strategy.
It will reduce conflict among digital teams and bring understanding of how different pieces fit together to serve the people.
To some extent, it impacts the roles and scopes of members of the digital teams. It partially answers the question of “who is in charge of what”."

collaboration digitalworkplace communities team

""Unsourcing", as the new trend has been dubbed, involves companies setting up online communities to enable peer-to-peer support among users. Instead of speaking with a faceless person thousands of miles away, customers' problems are answered by individuals in the same country who have bought and used the same products. This happens either on the company's own website or on social networks like Facebook and Twitter, and the helpers are generally not paid anything for their efforts."

customerservice customersupport outsourcing communities peers customers costsavings gamification lithium

"After a turbulent spell and a change in leadership the company decided to open up innovation to the community, initially through the Ambassador program created in 2005, allowing not only collaboration with customers but also suppliers that would enable Lego to churn out more advanced products. This modular approach was borrowed from the open source community and allowed manufacturers to design for the Lego ecosystem."

casestudies lego innovation openinnovation communities ambassadors customers

"On aura beau s’évertuer à créer ou à animer une communauté autour d’un objectif, d’un produit ou d’un service particulier ; c’est limite peine perdue si on n’essaie pas de savoir à qui l’on s’adresse. Il est de fait hautement nécessaire de savoir cibler la communauté dans sa psychologie, sa culture et surtout à travers son histoire.

Prenez par exemple deux types de communautés que nous connaissons à priori assez bien : une communauté française et une communauté américaine."

france USA communities

A few years back, I interviewed some of the most successful CEOs in the world in order to discover their management secrets. I learned that the "best of the best" tend to share the following eight core beliefs.

communities ecosystem management leadership motivation empowerment

"In the past, I used to think that community management and social media management are one and the same thing. It wasn’t until I actually started working as a community manager and then later as a social media manager, did I realize that there is actually a difference between these two titles even though the lines do sometimes blur."

communitymanagement communities communitymanager socialmedia socialmediamanagement socialmediamanager

"What Really Replaces Marketing (Madness)
Here’s my take on What Really Replaces Marketing (Madness). I will do so following the story line of my recent Guest Lecture for the Marketing faculty, headed by Peter Verhoef, of the University of Groningen (The Netherlands). The guest lecture was titled: Marketing Leadership in age of Service."

marketing service customersupport customers communities engagement partnership metrics value serviceeconomy

"“Social business” is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, “What is Social Business?” without gaining an inch of common understanding."

socialbusiness communities socialsoftware organization performance

"Last Friday I had the pleasure to deliver a keynote presentation to the McKinsey BTO team in Frankfurt.

The keynote focused on two topics:

1. How to measure the Return on Investment (RoI) by measuring the re-use of content during sales and project delivery and correlate it with the CRM Win/Lose Rate and Project Margin.

2. How to build a Social Value system - by evaluating the Social Value of users, content and metadata in social network and communities and create targeted value models to answer the question "What's in it for me" (WIIFM)."

roi socialbusiness enterprise2.0 value socialvalue equity communities measurement

"By tapping into the knowledge and enthusiasm of thousands of longtime users of its products, Lego has been able to enhance its product offerings — without increasing long-term fixed costs."

communities lego casestudies collaboration customer innovation

""Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" but also a co-creator. "Human Resources" have changed when most of the people who create value for your organization are neither hired nor paid by you. "Competition" has changed when individuals can create value through a centralized network of resources: for example, designing a product from anywhere, producing it through a 3D factory, financing it through community and distribution from anywhere to anywhere.

Yet our business models have not changed to keep pace with these shifts. "

enterprise2.0 socialbusiness leadership humanresources businessmodel valuecreation purpose communities organization centralization distributedwork

"The InformationWeek 2012 study of enterprise social networking revealed that 87% of participants had an internal social network. Only 13% rated the usage success as excellent. The likelihood that a company viewed its success as average to poor? A chilling 62%.

What makes an internal social network successful"

socialnetworks adoption enterprise2.0 socialbusiness ROI flexibility leadership communities

"Banks have had a bad rap of late, so it was a really pleasant surprise to see the work they are doing. It did not seem an obvious home for an ambitious social learning project, but it is what we found there. In less than a year the project has launched about two-dozen communities of practice. They have established a process for starting new communities and a framework for guiding their evolution. They are reaching the stage of forming a community for community leaders."

sociallearning deutschebank socialnetworking casestudies communities scorecard