Bertrand Duperrin's Library tagged communities →  View Popular

"A practical guide for Community Management strategies, best practices, and resources."

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communitymanagement communities strategy

"On a cru au départ au grand paradigme de la transformation globale et uniforme de l’entreprise traditionnelle en entreprise 2.0. La pratique est en train de prouver le contraire… En effet, plus je travaille avec mes clients au déploiement de stratégies Web 2.0 et de certains de ses outils à l’intérieur de leurs entreprises, plus je m’aperçois que ce déploiement doit se faire de façon graduelle, par projets pilotes."

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enterprise2.0 pilots implementation communities communitiesofinterest communitiesofpractices projectcommunities

"VP of Sales: “I don’t have enough leads!”

VP of Marketing: “You’re not following up on the leads I gave you!”

Much of this discord seems to relate to the definition of a “lead”. (And no, I’m not going to dive into the even more contentious definitional world of terminology over what we call these things we give to sales). That’s up to each organization to decide – but unless sales and marketing are on the same page, there’s going to be trouble.

Clearly, the sales team is expecting the “lead” to have reached a level of discernible buying interest. We’ve seen that tools like lead nurturing communities with lead scoring can help identify the buying interest before the sales team contacts the lead. I will suggest that in addition to having discernable buying interest, there is another operational difference that comes into play when the lead moves from marketing to sales: the lead is ready to receive more personalized information about the product or services being sold."

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"The prototype was featured at the SAP TechEd event in Phoenix this week, and one team at the Business Process Design Slam event have posted on their experience of using the tool, using it to automate business processes related to forming a virtual community-based power plant made up of resident’s personal solar wind generation."

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SAP googlewave process businessprocess communities collaboration

"The discussion around Social CRM is entering a phase whereby we are trying to move away from turning around in circles about semantics, towards a more practical and pragmatic approach that businesses can identify with so as to consider implementing it. I won’t deal with CRM Vendors here, as Social CRM can be seen as an extension to CRM. As a primer on SCRM I suggest you look at Bill Band’s article on Customer Think. The main idea that we all do agree upon is that we need to become customer-centric in order to respond to their changing needs and expectations, and this may have some major ramifications on the way we organise our businesses."

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socialcrm socialmedia marketing socialmarketing socialmediamarketing brand communities ideation feedback insourcing

"En cela, le mouvement Open Source rejoint le credo déjà partagé par un grand nombre : nous quittons le monde de l’organisation hiérarchique – command and control - pour entrer dans un nouveau monde plus foisonnant, plus créatif, plus riche humainement. En cela aussi, le mouvement Open Source décline à sa manière les mots : participatif, collaboratif, 2 ou 3.0, communautés, crowdsourcing... "

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opensource openenterprise collaboration complexity governance crowdsourcing communities inventiveness management control organization

"Communities don' t just work. The creation and sustaining of communities needs active facilitation.
As part of the SunSpace deployment we created a Community cookbook which covers following topics 200901192239.jpg

* Community overview (CoP,project teams, social networks ...)
* Community build (roles,responsibilities,measures, getting started)
* Active Community management (facilitation tips & tricks, health check )
* Scalability (community driver model, self supporting communities)
* etc."

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communitiesofpractices communities projectteams socialnetworks adoption enterprise2.0 sun sunspace

It’s not a skill that’s been widely understood until quite recently, however community management has begun to move to the forefront of discussions about enterprise social computing as the use of social tools begins to climb the maturity curve. Now community management is increasingly proving not just useful but a critical component of Enterprise 2.0 efforts despite an often vague understanding of what it is and where it should be situated in the org chart."

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communities communitymanagement enterprise2.0 organizationalcharts adoption

Online work team environments do not and cannot have this level of complexity or work would not get done in the manner that those paying for it would like. The work may be complicated but there are rules, boundaries and processes. Work groups need managers who can direct activities in order to achieve goals. This type of work is collaborative.

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workgroups communities rules collaboration cooperation complexity networks communitymanagement process

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communities communitymanagement onlinecommunities communitybuilding

Le modèle du KWC (Knowledge Workers Community) propose 4 phases dans le cycle de vie d’une communauté. Cela signifie, dans le cas d’une communauté de connaissance ou d’une communauté d’intérêt, qu’il ne suffit absolument pas de créer un outil et d’auto-déclarer une communauté, mais bien d’organiser des rencontres pour aller vers une phase de formalisation, qui elle même repose sur des échanges

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communities KWN knowledgeworkers communitiesofinterest

We have a lot of semantic issues in the social media/online space. The term community is particularly problematic because people tend to throw it around for any online group that interacts with content. The problem for me is that communities are not about content, they are about relationships. Relationships do need content/programs/conversations in order to develop – just like they do in the real world – but just because a large group of people come by regularly and comment on online content doesn’t mean there is a true community.

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communities groups networks audience

The numbers are huge: 400,000 global users in 6,000+ locations around world, all working within a 100% web interface available in 20 languages (your user interface language is defined by your sign in permissions). The system gets over 25 million web hits a day, greater than employee usage of Google and Yahoo combined. Users have created over 50,000 communities with over 100,000 experts signed up to answer questions and manage information; experts are GE workers with full-time jobs who use the system because it helps them do their job better.

Thousands of business processes have already been digitized in an internal world where knowledge and work processes are critical. Everything is behind the firewall except for ‘pinholes’ to external destinations which allow external vendors, suppliers and customers to collaborate on specific projects . There are 30,000 external users who come in through the firewall pinholes to participate in specific communities.

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GE supportcentral communities enterprise2.0 adoption businessprocess

Now, you might ask yourself, how in the world can a man create a community? Aren't communities made of people? Aren't they voluntary? Don't they form when people gather together and interact with one another voluntarily based on something they have in common and actually recognize themselves as members of a persistent group? Yes, of course.

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communities management collaboration membership

While these ten issues with social computing are the ones I hear about most, your mileage will almost certainly vary. However, I believe them to be representative of where we are in 2009. Please note that these are by no means insurmountable obstacles and merely represent a good cross section of what early adopters typically encounter as they begin climbing the social computing adoption curve (see diagram above).

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enterprise2.0 adoption socialsoftware communitymanagement communities

Ceci est le dernier billet avant la pause de mi-année. Je reviens sur une interview accordé au McKinsey Quarterly par John Chambers le CEO de Cisco, , qui pour moi est l'exemple même de l'entreprise 2.0. J'avais déjà parlé de cette entreprise ici. Si John Chambers aborde différents sujets (la crise, les partenariats public-privé, la question du leadership, les technologies web), c'est surtout la partie sur l'entreprise collaborative qui m'intéresse dans ce cas.

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cisco enterprise2.0 management decisionmaking appraisals communities leadership

The leading question

Should companies organize outside innovation through collaborative communities or competitive markets?
Findings

* Communities are useful when an innovation problem involves cumulative knowledge, continually building on past advances. Markets are effective when an innovation problem is best solved by broad experimentation.
* In general, communities are more oriented toward the intrinsic motivations of external innovators (the desire to be a part of some larger cause, for instance), whereas markets tend to reward extrinsic motivations (such as through financial compensation).

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innovation openinnovation crowdsourcing communities competitivemarkets motivation rewards

According to Harvard Business School professor Karim R. Lakhani, Boeing's approach is an excellent example of how not to manage external innovation. The right way to do it is the subject of an article in the current issue of MIT Sloan Management Review by Lakhani and collaborator Kevin J. Boudreau (London Business School), "How to Manage Outside Innovation" (free registration required).

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innovation market communities boeing collaboration suppliers businessmodel motivation openinnovation crowdsourcing

Dear Old People Who Run the World,

My generation would like to break up with you.

Everyday, I see a widening gap in how you and we understand the world — and what we want from it. I think we have irreconcilable differences.

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generationM economy society communities sustainability Sustainabledevelopment democracy

I use the chasm model to explain my professional work of 1) seeing what is ready to cross the chasm by 2) staying connected to the innovators & being an early adopter so that 3) I can help mainstream organizations. It’s a good graphic summary of my consulting practice.

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innovation ideas chasm communities connectors mavens salesmen