Bertrand Duperrin's Library tagged communication →  View Popular, Search in Google

"Be sure to understand the role you'd have, what you could accomplish, and what you'd learn. A strong culture will set people up for success, and you need to be sure that's in place. In discussing your role, you'll also get insight into how the place works.

Then, ask questions that point the discussion to how the organization works. General questions — "What's the culture like?" or "Are people treated well?" — seldom work. I've come up with specific sample questions you can ask as you're interviewing for a job or talking with others who know the institution. They're grouped into six topic areas. "

culture purpose teamwork colleagues communication performance productivity

"PepsiCo vient tout juste de recevoir le titre de la meilleure entreprise où il fait bon vivre en France. L’occasion de faire un zoom sur une initiative très 2.0 de ce grand groupe.
PepsiCo permet à ses employés depuis peu de diffuser de l’information interne de l’entreprise sur les réseaux sociaux publics.
Ce type d’initiative, qui vise à faire des employés, des ambassadeurs de la marque, devrait être placé dans un contexte plus large de relations publiques …"

casestudies pepsico communication ambassadors employees

"Rather than going to professional portals, people were increasingly relying on their social networks to deliver relevant and highly personalized information.

So why do you still have a home page at work? And what should you have instead?"

internalcommunication communication socialnetworks virality

"Earlier this month I gave a couple of webinars on encouraging user adoption of your social intranet. As long as we’ve been building intranet software and as long as we’ve been going to conferences, the theme of adoption is always present. And for good reason.

This blog post covers some of the ideas about adoption, what it is, why it matters, and how to encourage it."

socialintranet intranet2.0 adoption change changemanagement usage communication collaboration

"It used to be that company communication was all top down. Messages that are ‘pushed down’ from the C suite to the cubes and the employees.
Missions are proclaimed. Messages are delivered. Employees and partners are fed the party line.
Today, things are changing fast – as the tools and networks for communication are broken wide open."

casestudies ibm communication internalcommunication curation Usergeneratedcontent

"It has become accepted wisdom that weak ties — your acquaintances, distant colleagues — can provide more novel information than close ties. But new research by Marshall Van Alstyne, associate professor at Boston University and a visiting professor at MIT, suggests that in some cases strong ties are better."

strongties weakties ties networks knowledgemanagement communication sap casestudies problemsolving informationoverload

"The Human Resources Department has a lot at stake in the success of an intranet. By making information and forms accessible through the intranet, HR frees up a lot of its time enabling them to focus on more value-added tasks. Useful HR content also increases employee satisfaction."

humanresources intranet communication hrcommunication training learning

"In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become proficient in English—the "language of business"—or risk demotion.

"I was simply astonished," said an engineer interviewed after the announcement. "Many Rakuten employees are allergic to English."

In a company where just 10 percent of all workers at the time spoke English, Mikitani's move was radical and divisive. He even coined a term for the conversion: "Englishnization.""

french english language change humanresources communication collaboration stress anxiety

"Questions such as the ones above are evidence of technology-centric thinking, and as such they are more dangerous than they might sound at first. We really don’t help to make it easier for users to do their job by asking these questions. We might get all excited about a new feature, tool or design, thinking it will really help to increase the users’ productivity, but unfortunately the opposite often becomes true; for every feature we add, we add to their burden. The simple reason is that we use the wrong starting point for our questions - the technology."

enterprise2.0 technology socialbusiness socialsoftware enterprisesocialsoftware collaboration information digitalworkplace communication

"Social media tools such as Twitter and Facebook have helped Kaiser Permanente — the nation's largest nonprofit health care provider — grow its positive media mentions close to 500% in the last five years, says Vince Golla, who oversees the organization’s external digital reputation. "

casestudies kaiserpermanente socialmedia customerservice collaboration socialbusiness enterprise2 governance guidelines communication

"Si elle encadre trop ses collaborateurs qui s'expriment sur leur métier, la marque risque de transformer une prise de parole en communication institutionnelle. Un équilibre est à trouver.



Entretien avec Alexis Bernard, Online Reputation Manager à la SNCF."

casestudies employees communication guidelines SNCF customerservice customerrelationship

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Consequently, one of the questions that seems to come up most often is this: What are the necessary moving parts in a social business strategy? What exactly needs to be included and what can be left out? While the short answer tends to be frustrating and uninformative, namely that it depends on what you’re trying to do. The longer answer, fortunately, is more interesting."

socialbusiness strategy communitymanagement riskmanagement businessprocess organizationaldesign communication eduction training

"A regarder de plus près l’évolution des réseaux sociaux et l’utilisation des outils numériques dans la société, et outre l’aspect mobile déjà exploité par beaucoup et qui est maintenant une certitude, 3 grandes tendances semblent concerner les réseaux sociaux d’entreprise : "

enterprisesocialnetworks interoperability video integration intranet communication learning gaming sociallearning

"Rattrapés par cette réalité, porter bonnes paroles et projets d’avenir dans un contexte qui laisse plutôt présager difficultés économiques, pénuries d’emplois et tensions sociales peut sembler paradoxal. Et pourtant, derrière cette contrainte forte en matière de communication interne se cache une nouvelle opportunité pour la fonction d’évoluer vers des territoires sur lesquels elle peine encore à s’investir."

communication internalcommunication

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"It's rare a singular metric like turnover or a customer survey score is by itself a good measure of an organization's performance. Most of the more meaningful measures on dashboards of executives today are indices, made up of three to five submeasures. I review the nine most useful and creative performance measures I have seen in government and business organizations over the last few years."

intangiblesmanagement intangible intangibleassets intangiblecapital metrics communication effectiveness customerrelationship satisfaction employeesatisfaction distraction trust aggravation suppliers partners projectmanagement intellectualcapital

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« La philosophie d’IBM, c’est que les 460 000 IBMers dans le monde représentent l’entreprise et la marque. L’ecosystème a changé, le brand appartient aux clients et aux employés et on accepte de perdre le contrôle » "

casestudies IBM brand socialmedia guidelines communication measurement

"Can your organization work without bosses? In the documentary, Ban the Boss (one hour BBC video) Paul Thomas shows that most organizations can run just fine without bosses, or at least without traditional, hierarchical bosses who tell workers what to do."

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"It is not uncommon to think that knowing is something that goes on in the brain. Yet the evidence that it is really so is not quite clear. Some scientists have expressed doubts. The mind, they have argued, is not a thing to which a place can be allocated. Intellectual life is essentially social and interactive, they say. Life is carried on through communication between people. These researchers claim that interactions are not secondary by-products of thinking. They are the primary sites of that activity."

communication participation knowledge discussions interaction

"En période de crise où tout va mal par définition, il est aisé de tirer des conclusions à valeur définitive : crise de confiance, crise de parole, crise des dirigeants. C’est oublier un peu vite que ce que nous vivons ou ressentons aujourd’hui est le fruit d’une lente et régulière dégradation entre toutes les expressions de pouvoirs et l’opinion publique."

crisis communication corporatecommunication socialmedia humanresources leadership credibility