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"Even though many organizations demonstrated clearly by their recent decisions (i.e., downsizing) that they see people as costs, I still buy into the saying that "people are an organization's most important asset." Why? Look at the research emerging in the past twenty years or so around the Employee Engagement Equation:
~ the more engaged your workforce = the more productive and profitable your company "
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C = Customer: Can you connect the dots between employee engagement and customer engagement?
O = Opportunity: Can you identify the opportunity that employee engagement presents to the organization?
S = Strategy: Can you link employee engagement to the strategy of the business?
T = Timing: Can you convey the urgency? -
When people are committed, they are proud of their organization and when they are engaged, they see their work as contributing to the organization’s mission, which they strongly believe is important.
So how long does it take to become an Enterprise 2.0 success story? I believe it was Thomas Watson (IBM) that answered the question of how long it takes to become great in business. His response was "one second". It happens when you decide to be great and willing to make the commitments necessary to make it happen.
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What do you say to a business customer that comes to you and says "I want to use this in my business to increase innovation, what is the solution set fro accomplishing this?" If you answer involves something along the lines of "Hmmm, err, You start with, hmmm, a wiki page and then add something..." then you have not committed to your Enterprise 2.0 effort.
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You set targets, objectives, and share the vision to the entire organization. But in Enterprise 2.0, you took the Filed of Dreams idea of just build it and they will come. When it doesn't happen you scratch your head and then blame the culture.
As part of the podcast, I asked Peter what surprised him most about this Agile journey at Borland. “The thing that surprised me,” he said, “is how powerful it is each morning when everybody gets around the table and actually goes through what they’ve done
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