Bertrand Duperrin's Library tagged → View Popular, Search in Google
"In my last post Don't Cross the Streams, I challenged the idea that integrating multiple sources of information into activity streams is a good thing. This struck a nerve with some people (mainly vendors) while others completely agreed with me. A friend of mine an fellow industry analyst suggested that I follow up by posting possible solutions, so below are the few of the areas I think can help: "
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Not everyone wants to see status updates in the same place they see support tickets or new sales opportunities.
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If we are going to continue down the path of taking dozens of different pieces of information and cramming them into one place, then a single stream is not the way to go
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"A team of IBM researchers spends their days sifting through Twitter. They use live streams of tweets to develop machines that are smarter than the typical computer, an area of study known as "machine learning."
Using these tweets, they've developed technology that allows a machine to understand that some tweets are just background noise and others are newsworthy and important."
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IBM scientists have also come up with ways to measure "sentiment" … to identify which tweets are saying something good about something important and which are saying something negative.
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After two years of studying Twitter, their work wound up in an IBM social media monitoring product, Cognos Consumer Insight.
"There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” But there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick.
The IBM executive doesn’t just leverage social business solutions, he and his team create them."
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“the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative
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If you’re wondering what it means to be a social business, here’s one litmus test anyone can take: does everyone in the organization have permission to speak to customers on behalf of the organization? If the paper turns blue, you’re definitely a social business. If not, then your company’s Social pH levels may need some adjustment.
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"There are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not. There are executives who have thousands of followers, and there are executives that have none.
There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” But there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick."
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- 17,000 individual blogs
- 1 million daily page views of internal wikis, internal information storing websites
- 400,000 employee profiles on IBM Connections, IBM’s initial social networking initiative that allows employees to share status updates, collaborate on wikis, blogs and activity, share files.
- 15,000,000 downloads of employee-generated videos/podcasts
- 20 million minutes of LotusLive meetings every month with people both inside and outside the organization
- More than 400,000 Sametime instant messaging users, resulting in 40-50 million instant messages per day
- 29,000 communities
- Over 25,000 IBM employees actively tweeting on Twitter
- Over 300,000 IBM employees on Linkedin
- Approx. 198,000 IBM employees on Facebook
IBMs Social Business Stats
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External
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The IBM Social laboratory is also using gamification and crowdsourcing principles to reduce the cost of internal projects. Schick cited a language translation and localization effort for product manuals that typically cost the company millions. Yet IBM was able to significantly reduce the expense and increase accuracy by awarding points to employees who helped translate the documents. Employees with the highest point totals earned money for their charities.
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"I am very pleased to be back after ten years. The Wednesday morning keynote focused on the “Future of Social Business” Speakers include: Charlie Hill, Distinguished Engineer and CTO, IBM Collaboration Solutions; Kristen Lauria, VP of Marketing and Channels, IBM Collaboration Solutions; Chris Dziekan, Cognos Office of Strategy Executive; Mike O’Rourke, VP of Rational Strategy and Product Delivery; Mike Winter, Arichitect and Development Manager of Enterprise Content Management; and Irene Greif, IBM Fellow and Director, Collaborative User Experience."
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Mike Winter discussed content management challenges providing context to documents. Knowledge workers need agility but only 11% said they have a good case management and 40% have difficulty making adjustments in case based work. So IBM developed Case Manager as a single place to coordinate case associated content and align tasks for better case managemen
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Case Manager is part of the transformation to more social content management. This reminds be of the early work process aligned KM work I was involved with in early 90s using Lotus Notes and adding social aspects to business processes with tools of the day.
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