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Information mapping based on an organization's goals and objectives can help shift the information professional's natural bottom-up point of view to a top-down, strategic perspective and increase his or her perceived value
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3. It helps to focus information services on the highest potential opportunities. This last benefit can make the value of the information center even more obvious. Orna tells us that libraries or information centers are undergoing an unexpected development. They are changing from "... a store of information to a source of knowledge and innovation ... a business intelligence service converting information to intelligence by means of expert filtering, editing, archiving, and researching." In order to accomplish this transformation, the information professional uses skills and capabilities uniquely suited to the task. According to the Information Advisor, among these skills are the understanding of the organization as a whole and how the parts work together; the ability to comprehend and elaborate on information needs; the ability to identify inefficient or improper uses of information; and the ability to improve the value of the information by evaluating, filtering, abstracting, and providing a broader organizational and/or industry context.

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