Bertrand Duperrin's Library tagged campaigns → View Popular, Search in Google

Nov

2009

Managing Employee Innovation Communities

"Tapping a diversity of perspectives has been empirically proven to increase the quality of ideas. Indeed, this is one of the benefits of setting innovation communities. By investing some time in establishing a community management plan, organizations will see a nice return on their innovation efforts.\n\nThere are three distinct phases to innovation community management:\n\n 1. Pre-Launch\n 2. Early Community\n 3. Mature Community"

blog.spigit.com/...anaging_innovation_communities

- Preview

communties innovation maturity framework campaigns goals measurement metrics distributedinnovation

Providing direction is a key component of surfacing ideas that will make a difference. The focus areas can start out limited to a set of key opportunities and issues that need addressing. Organizations can also use their top strategic initiatives as their innovation target areas.
3 more annotation(s)...
- In the initial days and weeks after launch, there should be a program to engage employees on their contributions. This includes commenting and rating the contributions of employees. Comments can discuss the specifics of an idea, or be more general (e.g. "Thanks for sharing"). Feedback on contributions - ideas, comments, blog posts - are also important for establishing an employee's online reputation
- A best practice seen with some of Spigit's clients is to establish recurring ideation events after the initial launch. These events can really be characterized as campaigns. They refresh employees' innovative juices by focusing on issues that workers are experiencing today.
- Set goals for ideas generated, conversations held, and ideas that turn into new projects