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Mar
15
2012

"One of the things you might notice about these timely entities who claim to be from the social media realm is that they have a set of buzzwords at their disposal ready to “wow” their potential client or employer. These buzzwords can be picked up from simply monitoring a #socialmedia search on Twitter for a day or two: listen, connect, dialogue, share, and of course the mot du jour - ”engage”. For those who of have been inured to these common words, they know that – when these words are said on their own – they are equivalent to the guttural conversation utterances of “like” and “literally” – words that, through repetitive clumsy use, have nearly lost all substantive meaning and can no longer be recovered from that unctuous abyss of sloppy vernacular; simply put – these words are social media conversation fillers."

www.socialfish.org/...-corruption-of-engagement.html
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socialmedia engagement buzzword

  • Do not let someone get away with just saying “engage”. Ask them what they mean by it – and make sure the answer is relevant to your business or needs
  • Alright then so what do you mean by “connect” – for what are we “listening” and how do we do that? What sort of dialogue should we be having?
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Apr
8
2009

My good friend and fellow TechRepublic blogger Chad Perrin suggested that I write about when clients pursue change for the wrong reasons. If your client says, “We need to implement TPD” (an abbreviation I just made up to stand for Technology/Process of the Day), you better make sure it isn’t because of any of these motivations.

blogs.zdnet.com/BTL
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innovation buzzword drivers IT technology process adoption change fad

  • It’s buzzword compliant.
  • The competition’s doing it.
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