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You Can’t Build a Business Case for Social Software
Now you can build metrics around social activity (registered participants, visits per month, posts per month, average time between visits, pages viewed, etc.) which is important and can be indicative of a thriving community. However, the activity may or may not be delivering business value. Business value is measured separately from activity.
more fromblogs.gartner.com
Where is the Business Value in Enterprise 2.0?
What we haven’t done so well is make the business value case—how does it help organizations become more productive and competitive?
more fromwww.enterpriseweb2.com
Visual Model of Enterprise 2.0 Barriers
The final area, which seems to get most of the press, is the organizational barriers. I am still under the belief that if you nail the first two then this area will take care of itself. From this model, you could summarize that overcoming the technical and organizational barriers will deliver the 20% while overcoming the implementation barriers will deliver 80% of your success.
more fromwww.rtodd.com
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