businessunit - Bertrand Duperrin on Diigo

Jun

13

2011

Introducing The Social Business Unit

"Thus, many businesses now realize they’ve lost intellectual control over a seemingly galactic number of social media projects and that there is too much duplication, inconsistency, and poor coordination between them. As a result, organizations are seeking ways to consolidate, optimize, and bring focus to their social media efforts. What’s emerging is something that for lack of a better term I’ll call a Social Business Unit. It’s actual name varies in organizations and might just be a group inside Corporate Communications or it could be a full-out, dedicated Social Business Unit that’s been created as a new organizational entity."

www.dachisgroup.com/...ucing-the-social-business-unit

- Preview

socialmedia businessunit competitiveassessment sociallistening analytics BI businessintelligence facilitation communitymanagement

Now, I should be clear that top-down hierarchy and central control is not the name of the game for a Social Business Unit. In fact quite the contrary, and I’ve previously explored why this is with push vs. pull management models and CoIT. Instead, the Social Business Unit is much more of a facilitator that enables local success by providing needed guidance, best practices, coordination, and occasionally actual resources such as community management and social listening.
5 more annotation(s)...
- Competitive Assessment. Most organizations track and respond to their peers and industry players and this is no different with Social Business
- Social Listening. While most organizations focus excessively on the big-name ecosystems like Facebook and Twitter, there are actually hundreds of relevant social networks today and many online communities — especially vertical ones related to your business — that must be tracked in order to get a picture of what’s happening in the marketplace that affects your organization
- Analytics & Business Intelligence. This is about making sense of the continuous stream of business-relevant knowledge coming out of the social media universe. It’s also about having insight vs. just having data.
- Engagement Processes. Social media is much more than just listening or analyzing. Companies now must engage in the conversations that matter to them and they must do it in scale. Ignoring the customer is no longer an option, nor are uncoordinated, inconsistent, or duplicate responses from your company. The Social Business Unit can provide a lightweight and effective routing service for new business, support, innovation and other conversations, both to internal efforts as well as coordination between them.
- Capability Acquisition. Building a Social Business Unit takes time and usually has several phases as lessons are learned and the ideal set of resources, responsibilities, and processes are defined.

Jul

17

2008

Organizing for value

# When large companies are organized in the traditional division structure, strategic decisions too often fall to managers under pressure to meet budgetary demands. Success in one unit masks underperformance in others, while ventures that promise strong future growth go underfunded because they don’t contribute to short-term bottom-line numbers.
# One way to shake things up is to review the strategy and performance-management processes and to make decisions at the more granular level of value cells. Value cells are smaller units (20-50 for a large company) that represent the economics of the individual, simple businesses that any company is built of, such as customer segments, product groups, geographic markets, and new technologies.
# By emphasizing these value cells rather than aggregated bottom-line division numbers, this approach sheds light on which activities should be the target of additional investment—and which should be divested entirely. Changing managers’ roles won’t be easy, but in the long run, it will be worth it.

www.mckinseyquarterly.com/ghost.aspx

- Preview

mckinsey organization value businessunit performance decisionmaking management