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"I feel I should explain why in my previous article I suggested that we need to relook at the model of the firm in the light of Social Business and how this ends with a need to reevaluate the Porter Value Chain model for the competitive enterprise. The current meme floating among thought-leaders is that for social to have an impact in business, it needs to become part of the regular workflow of employees, customers and other participants"
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Social business activity needs to occur in the flow of people’s work rather than be a separate, additional task for them to do.
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The next natural step is question why we are doing the tasks in the first place and if it really makes sense in the way people engage in social business. In other words, rather than shaping social interactions to the task, you reshape the task itself to be more social.
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"Social intranet is a hot topic. With the rise of social software, the next step to the enterprise social nirvana is the intranet. Hopefully, nobody is considering Facebook as a model anymore (like in “our new intranet will be like Facebook“), but there is still some confusion in what “social” stands for in the enterprise."
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A social intranet is network that uses social software to securely share any part of an organization’s information within that organization“. Nice, but this restrict the vision to software, and can bring endless debate about secure sharing.
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"I’m going to take a swipe at another cherished social software notion: Serendipity. We should ban that word from the social software lexicon. It’s misleading and it makes enterprise social software seem about as relevant to the business as the plastic mistletoe hanging at the office Holiday party: Something amazing could happen, but it probably won’t."
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The point is that social software doesn’t enable serendipity; it transforms serendipity into probability
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Companies and their leaders only take social software seriously when they see it as part of mainstream business process. Mainstream business process is all about repeatability and scalability.
"Our fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance."
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When adopted at scale across an emerging type of networked enterprise and integrated into the work processes of employees, social technologies can boost a company’s financial performance and market share, respondents say, confirming last year’s survey results.
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But this is a very dynamic environment, where the gains from using social technologies sometimes do not persist, perhaps because it takes so much effort to achieve them at scale.
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socialbusiness (2)- valuechain (1)
- workflow (1)
- intranet (1)
- collaboration (1)
- communities (1)
- information (1)
- knowledge (1)
- intranet2.0 (1)
- processes (1)
- socialintranet (1)
- scalability (1)
- repeatableprocess (1)
- serendipity (1)
- probability (1)
- repeatability (1)
- management (1)
- organization (1)
- enterprise2.0 (1)
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