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"Thus, many businesses now realize they’ve lost intellectual control over a seemingly galactic number of social media projects and that there is too much duplication, inconsistency, and poor coordination between them. As a result, organizations are seeking ways to consolidate, optimize, and bring focus to their social media efforts. What’s emerging is something that for lack of a better term I’ll call a Social Business Unit. It’s actual name varies in organizations and might just be a group inside Corporate Communications or it could be a full-out, dedicated Social Business Unit that’s been created as a new organizational entity."
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Now, I should be clear that top-down hierarchy and central control is not the name of the game for a Social Business Unit. In fact quite the contrary, and I’ve previously explored why this is with push vs. pull management models and CoIT. Instead, the Social Business Unit is much more of a facilitator that enables local success by providing needed guidance, best practices, coordination, and occasionally actual resources such as community management and social listening.
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"In this interview, Forrester research analyst James Kobielus talks about how 'social business intelligence' combines business intelligence, knowledge management, social networking and collaboration, social media monitoring and analytics. How can it help your business?"
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Traditionally, BI has been about reporting, dashboards and ad hoc queries, and it's been about the ability to track key business performance and metrics. Traditional BI has been focused on delivering intelligence from data warehouses and other databases, rather than directly from the other users.
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Social BI is bringing a collaborative experience into your BI environment, which means that more and more of the BI tools that are available today are allowing users to ask questions of each other and quite often to link those questions to specific reports or visualizations that are presented in their BI environment.
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"IBM says "These strategic moves further accelerate IBM's business analytics efforts, one of the fastest growing segments in the overall IT industry and a key growth play for IBM." And the company's CFO Mark Loughridge projects business analytics will generate $16 billion in revenue for the company by 2015. But what is business analytics, and how does it differ from business intelligence?"
"The SAP BusinessObjects Social Network Analyzer came out last year, combining business intelligence with relationship data to create a “social intelligence” solution. It’s a prototype from the SAP BusinessObjects Innovation Center. It can combine information from HR systems, CRM systems, project databases, committee attendee lists, distribution lists, and any other other system that contains relationships between people."
Resistance to (fear of) change is one of the leading impediments to introducing social software in businesses. This should come as no surprise. Resistance to change is always one of the greatest barriers to change. But what is different this time is that resistance to change is likely to be quite heavy among managers, even more than on grass-root level.
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On each level in an organizational hierarchy, information is aggregated from subordinates, filtered and twisted by the managers so they can convey a version of the truth that aligns with their own agendas.
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But, relying too much on traditional BI can also be deceiving. The diagrams and figures on their BI dashboards do not tell them what people are doing, what problems they are dealing with, which decisions are being made, and so on.
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I personally find the intersection between Business Intelligence and Collaboration / Web 2.0 as especially interesting, which I have discussed previously:
* The new social Business Intelligence
* BI is about more than information
* Using blogs and RSS-feeds for better decision making
* Decision Support using an Enterprise Wiki
* BI on social networks
In the article "Future of BI: web 2.0, mashups and guided search", Danny Bradbury at silicon.com looks at the future of BI - and it looks as Business intelligence is due for a renaissance. Here are a few of the changes according to BI experts that Danny has inverviewed for his article:
Global enterprises operate on a truly global scale; operate with porous corporate boundaries (interacting with “outside” partners in much the same collaborative way that “internal” departments work together);and bring that global approach to all f
L’IE doit être envisagée comme un état d’esprit global ; il faut savoir prêter attention à son environnement, savoir écouter pour anticiper et pour détecter une menace ou une opportunité.
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