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Dec

2011

Social Business Predictions for 2012

"It’s fair to say that in 2011, social pervaded a truly wide swath of territory in terms of business capabilities. While social reconceptions of traditional business functions began showing signs of some maturity in select areas (especially social marketing and internal collaboration), strong early adoption was also a hallmark of a few quite recent developments, in particular Social CRM."

www.dachisgroup.com/...-business-predictions-for-2012

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enterprise2.0 socialbusiness socialcrm predictions BI gamification socialintranet intranet2.0 socialBPM communitymanagement budgets

Analytics and business intelligence (BI) becomes standard fare. Making sense of the endless flow of conversations, inside and outside of the organization requires smart, effective filters. It also needs a way to analyze the giant haystack to derive business significant insight
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- getting to ROI means getting to the information that matters inside time windows that matter to make business decisions and guide strategic activity.
- Gamification doesn’t happen, yet. Adding game mechanics to social business through leaderboards, competition-driven activities, and via other game-based engagement mechanisms has a very bright future in my opinion
- Capable offerings either won’t be ready or mature enough for it to be significant in 2012; perhaps in 2013 but it will happen
- Social intranets struggle forward, social business processes don’t. Those overhauling their intranets to make them more social have had a long, hard time of it.
- This discussion was sparked by Laurie Buczek this year and was discussed widely by the Enterprise 2.0 community, with a general consensus that while general purpose, open-ended social media was the right direction (and is vital for emergent outcomes), a more direct route to value capture is needed. It’s now increasingly believed that high impact results will come most directly from integrating social business into daily work processes on the ground.
- Internal and external social business efforts blur, but remain distinct
- In 2012, community management will get the respect it deserves on the enterprise-side and become a first class citizen as a strategic social business capability. I also expect that training and certification for this vital function will also mature significantly.
- Social business budgets go up another level. This year’s average social business budget, while somewhat larger than last years, will climb up another significant notch as social business become more prevalent across the the organization. As more dedicated staff are required and the social business unit becomes more common, expect a respectable increase, on the order of 50% or more in the average social business budget, especially if the economy starts to mend
- Given that the latest version of Jive put social apps front and center in many large companies, we’ll likely find out by the end of 2012 if this is a primary way that workers will integrate their core business activities with social networking.
- The early days of social media attracted highly creative types that sometimes thrived on lack of structure and analysis. Today, even social business, particularly in the marketing arena, requires serious number crunching, quantitative analysis, and the ability to derive insights from the resulting business intelligence. While creativity is perhaps more valued now than ever, the analytic and scientific approach is moving into the fore as well from tools and frameworks to services and methodologies.

Jan

2011

Is Your Budgeting Process Killing Your Strategy? - Tony Golsby-Smith - The Conversation - Harvard Business Review

"Ideally, developing a strategy should be exciting: strategy making is about creating a future for your organization, and engaging your people in that process. But all too often, the budget-planning monster weighs an organization down with endless inputs and bureaucracy and rules. The monster does not create coherence. It does not create energy. It does not excite people. No wonder companies have trouble inventing new products, services, and futures."

blogs.hbr.org/...ur_budgeting_process_kill.html

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strategy budgets planning

"Everything has to be a strategy in order to get noticed," he told me. "You practically need a strategy for visiting the restroom."
It was as if "strategy" was synonymous with a long-drawn-out, badly managed budgeting process.
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- Reframe strategy as a story. Strategy is not about streamlining or improving present operations or organizational structures. It is not about a budget, a yearly plan, or solving a specific problem. It is a compelling story about discovering the firm's unrealized possibilities.
- Every leader has two jobs: to run the operation as it exists today, and to rethink the organization so that it can survive and thrive into the future.
- When the two activities are conflated, the strong, data-driven budgeting process can overwhelm the more fragile (but equally important) strategy-making process.
- The strategy-making system should focus on building the company's "argument" — its reason for being, its value statement, its goals and ambitions for the future.
- The budgeting system, by contrast, should be built around key performance indicators with shorter time horizons.
- Too often, the very people who should be charting the future get so sucked into the operational quagmire that they have no time to think about where the firm should be going. I

Dec

2010

Green SI: Carrousel de prévisions 2011, attention au tournis!

"
Bon c'est décidé, GreenSi va faire ses prévisions et mouiller sa chemise (qui va sécher vite dans ce désert). Des prévisions, oui mais des prévisions vues d'une DSI opérationnelle et loin des boules de cristal. Rendez-vous dans un an pour en parler... mais n'hésitez pas à laisser des commentaires avant quand même !"

greensi.blogspot.com/...previsions-2011-attention.html

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IT predictions budgets technology socialnetworks mobility

En 2011, les budgets SI vont encore rétrécir : ceux qui auront put montrer la capacité stratégique ou commerciale de leur SI verront au mieux un budget constant, les autres auront un budget plus réduit
En 2011, le marketing du SI l'emportera sur la technologie : Comment innover et lancer de nouvelles choses dans ce contexte ? Pas facile. A minima se concentrer sur la simplification de la complexité du SI. Ap
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- En 2011, les usages vont primer sur la technologie
- En ce qui concerne les réseaux sociaux et l'entreprise 2.0, le diagnostic est le même. Construisez vos communautés, y compris avec de la technologie jetable, c'est ce qui donnera un avantage concurrentiel à votre entreprise nettement plus durable que la technologie elle même qui sera dépassée en 3 ans.
- Ne nous y trompons pas, 2011 sera une année où les grands auront un avantage certain et les autres auront du mal a se faire entendre
- Pour les parties de votre SI qui pourraient bénéficier d'une certaine agilité, regardez les start-up car les délais de mise sur le marché de nouvelles technologies et de leur adoption sont très courts.
- En 2011, entre la gazelle et les mastodontes, les autres espèces vont s'entre-tuer pour survivre, surtout celles dont le modèle est menacé

Nov

2010

Is There Really A Social Business Imperative?

"As far as I know, the phrase “Social Business Imperative” comes from the CEO of Jive Software, Tony Zingale (you can see a great slide deck of his on this topic here). But the idea certainly seems to also underpin any number of Jive competitor products – Moxie Spaces, SocialText, Cisco, Leverage Software, etc., etc. The idea of the social business is gaining attention and software makers are fighting to corner the market on the idea for their own product. So it’s an imperative to them."

www.aiimcommunities.com/...lly-social-business-imperative

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socialbusiness Jive budgets IT enterprise2.0 silos integration performance businessperformance sharepoint dashboards sharepointpalooza integratedbusiness

First: The Social Business Imperative

I’m hearing this concept and even this specific phrase more and more.

As far as I know, the phrase “Social Business Imperative” comes from the CEO of Jive Software, Tony Zingale (you can see a great slide deck of his on this topic here). But the idea certainly seems to also underpin any number of Jive competitor products – Moxie Spaces, SocialText, Cisco, Leverage Software, etc., etc. The idea of the social business is gaining attention and software makers are fighting to corner the market on the idea for their own product. So it’s an imperative to them.
We can expect more spending on IT, but companies are still going to have to be very precise about how they prioritize projects.
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- That’s great. But you know what people were excited about at the SharePoint Palooza sessions I listened to? Dashboards.
  
  People wanted to see how do you take scattered data from different parts of the organization and tie them into a single view that tells, at a glance, the story of how the company is performing right now?
- It’s purely observational, but based on what I saw piquing peoples’ interests, I just didn’t come away feeling like “social business” was as much of an imperative as “integrated business”.
- All Social Businesses Are Enterprise 2.0 Businesses, But Not All Enterprise 2.0 Businesses Are Social Businesses.