Home
Bertrand Duperrin's Library tagged → View Popular, Search in Google
"In his provocative book The Paradox of Choice, Barry Schwartz's warns that giving consumers more product choices actually lowers their purchase satisfaction. Schwartz reasons that having too many options makes us fear missing out, which causes anxiety, analysis paralysis and regret."
-
consumers are actually overwhelmed, unable to effectively process the flood of product information and choices.
-
These are the behaviors of overwhelmed shoppers who struggle to process information and unnecessarily agonize over otherwise trivial purchases. The problem is cognitive overload — the result of excess demands on our cognitive powers that lead to poor decision-making.
- 2 more annotation(s)...
"Now that initiatives have been in market, any reasonable business manager would expect to see program results. However, quantified results in social business and brands willing to stand behind them are difficult to find. But the truth is out there…and here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction. Each example lists brand, activity, and source + year."
Selected Tags
Related Tags
Top Contributors
Groups interested in brands
-
laptop batteries
laptop batteries for major n...
Items: 23 | Visits: 29
Created by: chichong zana
-
Fashion Retail Brands
Items: 6 | Visits: 23
Created by: natasha Lew
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo