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So, is it really a question of time? Or is it a communication problem? The biggest paradox of a blog is that it is supposed to be the “voice” of the blogger, yet we are dealing with the written word.
In spite of the apparent informality of a blog, when you are CEO or a high level manager in an organization, it matters what you say and how you say it. People will pay close attention to the words used. Yet, blogs require a personal, spontaneous style in order to be credible to readers."
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Most of their direct “output” has been invisible to most employees. Today, in the world of Facebook, Twitter and YouTube, there’s an expectation for a new style of communication. One that is direct, informal and open.
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At that point, many senior managers were unable to “express themselves” on these channels.
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"What if your employees sat around writing about their personal lives on your company’s internal blog?"
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Not according to a new academic study by an associate professor at New York University’s Stern School of Business, Anindya Ghose, and two colleagues from Carnegie Mellon, Param Vir Singh and Yan Huang. Along with sharing information about work tasks, blogging at work pulls employees closer to one another, builds relationships, and over time, increases productivity.
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Especially since a lot of workers were not just blogging about work; they were blogging about non-work concerns as well. At the same time, companies were wrestling with whether to impose rules on how employees used the blogs. Should workers be precluded from chronicling their leisure activities?
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"But social media and collaboration tools for the enterprise are not emerging across all corporate functions at the same rate. One of the most rapidly emerging areas is social customer relationship management, or social CRM."
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Social CRM is the capability for an enterprise to manage the social media and collaboration driven aspects of the customer relationship.
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"Follow these 10 upgrades to increase employee traffic to your intranet—from the easiest to most difficult"
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2. Bring critical work flow online
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If you place information that employees need on your intranet they will visit the portal.
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"Despite the well thought through checks and balances, Unvarnished and other online reputation tools everyone should be conscious of how their online reputation will impact their client work, future jobs, and ultimately your bank account. We’ve seen a variety of technologies emerge for commercial reputation like Amazon rankings, eBay account, to Rapleaf. Yet to best understand how to use the different tools at your disposal for your personal career, I’ve created this handy matrix which you can use to take advantage and minimize risks."
"Blog Muse est un système expérimental implémenté par l’équipe de recherche IBM de Cambridge pour doper l’activité dans les blogs employés IBM. Malgré tout l’intérêt de l’activité blogging autant pour les employés que pour l’entreprise, la participation (édition de billets, lecture et commentaires) constatée sur la plateforme de blogs BlogCentral est très faible."
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. En quelques mots : les lecteurs de blogs sont invités à soumettre les sujets de blogs qui les intéressent et les rédacteurs de blogs sont plus inspirés pour leurs billets et sont sûrs que leurs billets intéressent une audience donnée
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On peut remarquer que ce système expérimental crée une interaction effective entre lecteurs et éditeurs de blogs et rend obsolète la relation asymétrique où les lecteurs ne peuvent exprimer leurs souhaits et où les rédacteurs ne communiquent pas efficacement avec leurs lecteurs.
“You have to think about your employees as your most important and valuable asset.”
Business analytics / business intelligence leader SAS is an incredible success story that owes its success to many factors, not the least of which is its employees:
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Employee tools at SAS:
• SAS Wide Web (intranet in multiple languages)
• Using SharePoint 2007 (MOSS)
• Employee Blogs
• Employee Wikis
• SAS Video portal (executive updates, podcasts, webcasts, town hall meetings)
• Two sound stages at SAS working every day -
Four Critical Dimensions (Insight into change):
1- Human Capital
2- Knowledge Processes
3- Culture
4- Infrastructure - 1 more annotation(s)...
In a study last year, Dr Thomas Jackson of Loughborough University, England, found that it takes an average of 64 seconds to recover your train of thought after interruption by email (bit.ly/email2). So people who check their email every five minutes waste 81/2hours a week figuring out what they were doing moments before.
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surveyed 250 users and discovered that 56% spent more than two hours a day in their inbox (bit.ly/email4). Most felt they got too much email - by January 2008, 38% of respondents received more than 100 emails a day - and that it stopped them from doing other things.
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The third group, however, reacted negatively to the pressure of email. "That causes stress," says Dr Renaud, "and stress causes all sorts of health problems."
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What I found in my last conference call is that most of what we talked about in the call can also be done online, in our community page, when we are not present at the same time (asynchronous).
These are three types of things we did in the conference call, that cover blogs, forums, and wikis:
“We decide when we tune into information rather than having to let it interrupt our work.”
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