Bertrand Duperrin's Library tagged benefits →  View Popular

Challenges in building virtual communities

In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, I’d like to focus on four challenges:

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communities virtualcommunities language skills integration organization organizationalbarriers ROI returnonattention returnoninformation ROS returnonskills socialsoftware collaboration metrics benefits

Intéressante base de départ proposée par Forrester… la formule de calcul à la fin un peu moins ;-)

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forrester communities enterprise2.0 internalcommunities ROI calculation costs benefits

There are certainly ways to encourage faster community maturity. Creating aggressive content strategies and adoption campaigns certainly helps. Having a constituency that is already familiar with social media tools is also helpful. Regardless of adoption and tool use robust communities require community leaders (not just sponsors), rich interactions between members, and a collective sense of the community as a whole. Those subtle characteristics cannot be manufactured in any other way but to have the community develop those traits organically over time.


Communities are one of the hardest types of organizations to launch, develop, and sustain. Two years is a reasonable ramp period and growth comes in fits and starts – metrics have to change over time too. I suggest the following:

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communities metrics launch time benefits roi maturity

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benefits business businessdrivers enterprise2.0 adoption methodology deployment technology implementation methods actors addedvalue value

Intégrer les technologies du Web 2.0 en entreprise contribue, selon Fields, «to lift general employee engagement». Et il ne fut pas le seul à parler d’engagement. Ce mot a été sur toutes les lèvres durant les quatre jours. Fields a identifié ainsi cinq grands bénéfices à intégrer le Web 2.0 chez Wachovia :

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wachovia casestudies enterprise2.0 engagement benefits socialnetworking enterprisesocialnetworking wisdom unity

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socialmedia relationship connections learning conversations benefits