Bertrand Duperrin's Library tagged benefits →  View Popular, Search in Google

"Soyons clair, quand on parle ici d’entreprise 2.0 on parle bien de cette dernière dans ses trois dimensions : interne, externe et présence ce sur les médias sociaux. Voici la synthèse de différentes études qu’a fait Dion Hinchcliffe, du Dachis Group, au dernier Enterprise 2.0 summit qui s’est tenu à Paris en février."

enterprise2.0 benefits ROI expertslocation costreduction problemsolving innovation

"A recent study by PulsePoint Group in collaboration with The Economist Intelligence Unit titled, “The Economics of A Fully Engaged Enterprise” (their definition is close to that of a social business, see below) found that companies that fully embrace social business initiatives are experiencing four times greater business impact than companies that do not."

socialbusiness study enterprise2.0 ROI benefits engagement socialengagement

"Under the bill, a private, for-profit business would be permitted to incorporate as a “Benefit Corporation,” with the stated corporate purpose of serving a general or specific public benefit (as defined in the bill). The Benefit Corporation is essentially a hybrid form which permits a for-profit corporation to exist for primarily public or social benefit corporate purposes (previously reserved to non-profit entities), rather than exclusively for the purpose of maximizing shareholder profit. "

socialenterprise socialbusiness newyork bill entrepreneurship benefits for-profit shareholdervalue

socialbusiness enterprise2.0 adoption culture leadership benefits ROI

"We start throwing language at people--words like blogs, wikis, microblogging, even the term social business itself. None of those things really matter. They're tools and methods that enable us to do things that matter. "

socialbusiness benefits value enterprisesocialsoftware

"The decision to purchase an enterprise software application is one that generally demands a variety of different views about benefits. Because with most enterprise systems – Enterprise 2.0 included – there are a variety of benefits:"

enterprise2.0 socialbusiness ROI benefits customersatisfaction agility innovation employeesatisfaction revenue costs costreduction collaboration

"Type "innovation" into hbr.org and you will get nearly 4,700 results. For many ills, innovation is seen as the panacea — management's equivalent of motherhood and apple pie — and few would challenge its significance. Indeed, one recent news article described it as today's equivalent of the Holy Grail, so to suggest dropping it from your company's vocabulary may come as a shock. Many of you will see it as deeply heretical, particularly riding on the coattails of the recent posts extolling Steve Jobs's innovative genius."

innovation productivity convenience speed choice benefits security prices value valuecreation

"1. Companies that widely harnessed social software (best-in-class) took on average 11 hours to bring a response team together for a key business threat, while industry average companies took 113 hours and laggards 105.
2. Best in class companies took five months to complete key strategic projects, while industry average companies took 8 months and laggards a staggering 14 months.
3. Best-in-class companies saw a 36 percent decrease in time to enact key business changes based on customer feedback, while laggards experienced a 17 percent increase."

socialsoftware enterprise2.0 organization productivity benefits performance businessperformance

"No conversation about Enterprise 2.0 proceeds very far without coming to the idea of Return on Investment (ROI). Often champions of Enterprise 2.0 within the organization must be able to tell a compelling ROI story to their management before they can gain approval to move forward with their project.

Complicating this challenge is the fact that there is, as yet, no standardized approach to measuring ROI of Enterprise 2.0. This has to do, largely, with the fact that Enterprise 2.0 is not, itself, a single thing. Enterprise 2.0 refers to the broad spectrum of Web 2.0 participatory and social media tools that can be deployed inside the firewall, but no two implementations are likely to be the same – the needs of every organization are unique as are the specific ways in which Enterprise 2.0 tools will be implemented to meet those needs. As such, the standardization of measurement is difficult. "

enterprise2.0 ROI adoption benefits strategy

"Because of these potential benefits, some companies are moving quickly to embrace Web 2.0., but others see challenges and barriers that should be addressed before their organizations can realize the new technologies’ full potential."

web2.0 enterprise2.0 kpmg collaboration productivity innovation benefits adoption security

Challenges in building virtual communities

In reflecting on the experiences accumulated to date by companies seeking to build virtual communities, I’d like to focus on four challenges:

communities virtualcommunities language skills integration organization organizationalbarriers ROI returnonattention returnoninformation ROS returnonskills socialsoftware collaboration metrics benefits

Intéressante base de départ proposée par Forrester… la formule de calcul à la fin un peu moins ;-)

forrester communities enterprise2.0 internalcommunities ROI calculation costs benefits

There are certainly ways to encourage faster community maturity. Creating aggressive content strategies and adoption campaigns certainly helps. Having a constituency that is already familiar with social media tools is also helpful. Regardless of adoption and tool use robust communities require community leaders (not just sponsors), rich interactions between members, and a collective sense of the community as a whole. Those subtle characteristics cannot be manufactured in any other way but to have the community develop those traits organically over time.


Communities are one of the hardest types of organizations to launch, develop, and sustain. Two years is a reasonable ramp period and growth comes in fits and starts – metrics have to change over time too. I suggest the following:

communities metrics launch time benefits roi maturity

benefits business businessdrivers enterprise2.0 adoption methodology deployment technology implementation methods actors addedvalue value

Intégrer les technologies du Web 2.0 en entreprise contribue, selon Fields, «to lift general employee engagement». Et il ne fut pas le seul à parler d’engagement. Ce mot a été sur toutes les lèvres durant les quatre jours. Fields a identifié ainsi cinq grands bénéfices à intégrer le Web 2.0 chez Wachovia :

wachovia casestudies enterprise2.0 engagement benefits socialnetworking enterprisesocialnetworking wisdom unity

socialmedia relationship connections learning conversations benefits